Tono de Marca

Empowering & Positive, Inclusive & Welcoming, Educational & Informative, Ethical & Conscious, Creative & Unique, Approachable & Friendly, Playful & Audacious (Subtly)

Valores de Marca

• •Inclusivity: Catering to diverse sexualities, genders, and bodies. Explicitly feminist and queer-friendly.
• •Ethical Practices: Commitment to conscious choices, environmental balance, and respect for the living, particularly highlighted in the upcycled and handmade product descriptions. This likely extends to the selection of products for the sex shop.
• •Self-Love & Well-being: Promoting pleasure, self-acceptance, and overall sexual wellness as integral parts of a healthy life.
• •Education & Destigmatization: Breaking down taboos around sexuality through information and open conversation.
• •Authenticity & Uniqueness: Valuing original creations and a personal touch, as seen in the founder's story and the emphasis on unique/upcycled items.
• •Empowerment: Encouraging individuals to explore and own their sexuality and desires.
• •Quality: Reviews for the handmade items frequently mention high quality. This is likely a value carried across all product offerings.

Mejores Prácticas

• •Prioritize Inclusive Language: Always use gender-neutral terms where appropriate and ensure messaging is welcoming to all sexual orientations, gender identities, and body types. Avoid assumptions and stereotypes.
• •Lead with Positivity and Empowerment: Frame discussions around sexuality and products in an affirmative, shame-free, and empowering light. Focus on joy, exploration, self-discovery, and well-being.
• •Educate, Don't Just Sell: Integrate informative and educational elements into copy, helping to destigmatize topics and position the brand as a knowledgeable, trustworthy resource.
• •Emphasize Ethical Considerations: Subtly weave in the brand's commitment to ethical sourcing, body-safe materials, or conscious creation, reinforcing this core value across different types of content.
• •Maintain an Authentic & Approachable Voice: Write as if speaking to a friend – with warmth, respect, and understanding. Avoid overly clinical or overly explicit language, finding a balance that is both professional and inviting. Be consistent with the founder's passionate and personal approach.

Percepción Social

Positive & Appreciative (for creative/ethical fashion), Trustworthy & Safe (implied for sex shop), Progressive & Modern, Niche but Growing

Ejemplos de Copy

• •Feel radiant in your own skin. Our latest collection is designed for every body, every desire. Because pleasure is personal, and you deserve to define it. ✨ #LeMondeDeLoove #SelfLoveJourney #InclusiveIntimates #EthicalPleasure
• •Welcome to Le Monde de Loove: Your positive and inclusive space for joyful exploration, ethical pleasures, and unique handcrafted treasures. Discover yourself.
• •Crafted for your curiosity and designed for delight. Explore new sensations with this body-safe [Product Name], made with your well-being in mind. We believe in pleasure that’s empowering, ethical, and excitingly yours. Questions? We’re here to guide you with open, honest advice.
• •Unlock Your Joy: Self-Care, Sensual Discoveries & Conscious Creations Await.
• •At Le Monde de Loove, we know that true connection starts with open hearts and honest conversations. Let's explore how to talk about desire, boundaries, and pleasure in a way that brings you closer. Because intimacy is a journey, best shared.