Tono de Marca

Confident, Stylish, Authentic, Quality-Conscious, Approachable Luxury, Conscious

Valores de Marca

• •Craftsmanship & Quality
• •Style & Innovation
• •Customer Empowerment
• •Sustainability
• •Heritage
• •Authenticity

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., confident, stylish, authentic), personality traits, "do's and don'ts" for language, and preferred terminology. Share this with everyone who creates content.
• •Focus on "Confident Empowerment": Ensure copy aims to make the reader feel good about themselves and the product. Use strong verbs and positive framing. Highlight how the denim enhances their style and confidence.
• •Emphasize Craftsmanship & Authenticity: Weave in mentions of the brand's heritage, experience, and attention to detail. Use terms like "crafted," "specialist," "heritage," and "signature" to reinforce quality.
• •Stay Visually Aligned: Ensure the copy complements the stylish and modern imagery used on the website and social media. The language should feel as curated and fashion-forward as the visuals.
• •Incorporate Sustainability Naturally: When mentioning sustainability, ensure it feels integral to the brand's quality and conscious values, rather than an afterthought. Connect it to longevity and mindful consumption.

Percepción Social

Visually Appealing, Quality-Oriented, Emerging/Evolving

Ejemplos de Copy

• •Headline: East London Sewn. Globally Worn. Body: Denim crafted with 30 years of family expertise in every stitch. LCY London brings you timeless style, innovatively designed for the modern wardrobe. Feel the difference passion makes. #LCYDenim #DenimIsOurCanvas
• •Headline: Your Signature Style Starts with LCY. Body: Don't just wear jeans, own them. Our unique washes and signature details are designed to empower your individuality. Discover denim that’s as authentic as you are. #ConfidenceInDenim #EastLondonStyle
• •Headline: Crafted for Life. Designed for You. Body: At LCY London, denim is our heritage and our future. We blend innovative design with sustainable practices to create pieces you’ll love for years to come. Quality that speaks for itself. #SustainableDenim #LCYHeritage
• •Headline: The Art of Denim. Perfected. Body: From classic cuts to contemporary designs, LCY London is obsessed with the perfect fit and finish. Experience the confidence that comes from exceptional denim, crafted in the heart of East London. #DenimSpecialists #ModernCraftsmanship
• •Headline: Beyond the Seams: It's a Feeling. Body: More than just fabric, LCY London denim is an experience. Designed to move with you, empower you, and become a part of your story. Discover your next favourite pair. #WearYourStory #LCYLondon