Tono de Marca

Conscious & Responsible, Informative & Educational, Positive & Uplifting, Elegant & Stylish, Community-Oriented

Valores de Marca

• •Sustainability
• •Eco-consciousness
• •Ethical Sourcing & Social Responsibility
• •Quality & Functionality
• •Health & Safety
• •Innovation

Mejores Prácticas

• •Prioritize 'Eco' and 'Ethical' Language: Consistently use terms like 'sustainable,' 'biodegradable,' 'compostable,' 'chemical-free,' 'ethically sourced,' 'planet-friendly,' and 'eco-conscious' to reinforce core values. Explain why these products matter.
• •Avoid overly alarmist or guilt-inducing language.
• •Showcase Natural Beauty and Quality: Use descriptive language that highlights the unique, natural aesthetic of the Areca leaf products, alongside their practical benefits like sturdiness and being microwave-safe.
• •Foster a Sense of Community and Shared Purpose: Use inclusive language ('we,' 'us,' 'join us') to encourage customers to feel part of a larger movement towards sustainability.
• •Highlight the 'guilt-free' aspect of using biodegradable products

Percepción Social

Positive & Eco-Minded, Trustworthy & Mission-Driven, Innovative & Practical, Ideal for Conscious Consumers

Ejemplos de Copy

• •Choose LeafPlus for celebrations that leave a lasting impression, not a lasting footprint.
• •LeafPlus plates are chemical-free, compostable, and crafted to elevate your dining experience while honoring the Earth.
• •That's a plus for your party, and a plus for the planet.
• •By choosing our ethically sourced, biodegradable plates, you're supporting a greener future and empowering communities.
• •They're sturdy, versatile, and completely compostable.