Tono de Marca

Refined and Calm

Valores de Marca

• •Quality and Craftsmanship
• •Authentic Nordic/Scandinavian Design
• •Curated Selection
• •Enhancing Home Life
• •Timelessness

Mejores Prácticas

• •Embrace Elegant Simplicity: Use clear, concise language. Avoid overly ornate or complex sentence structures. Let the quality of the products and the beauty of the design shine through understated copy.
• •Evoke Sensory Details and Emotion: Focus on how products feel, the atmosphere they create (e.g., "serene," "cozy," "calm"), and the lifestyle they enable. Appeal to the desire for a beautiful and harmonious home.
• •Maintain a Sophisticated Vocabulary (but keep it accessible): Words like "curated," "artisanal," "timeless," "authentic," and "refined" can be used, but ensure the overall message remains understandable and not pretentious.
• •Highlight Nordic Principles: Weave in concepts like "hygge" (coziness, contentment), "lagom" (just the right amount, balance), functionality, and connection to nature when relevant and authentic to the product.
• •Ensure Visual-Copy Cohesion: The tone of the copy must always align with the clean, minimalist, and warm aesthetic of the brand's visuals. If the image is serene, the copy should echo that tranquility.

Percepción Social

Stylish and Modern, Niche Specialist, High-Quality Focus, Inspirational

Ejemplos de Copy

• •Homepage Banner: "Discover the Art of Nordic Living. Curated designs for a home that inspires calm and timeless elegance."
• •Product Description (e.g., for a wool blanket): "Wrap yourself in the essence of hygge. Our pure Scandinavian wool blanket offers unparalleled warmth and a touch of understated luxury, transforming any moment into a cozy retreat."
• •Email Subject Line (for a new collection): "New Arrivals: Bring Serene Nordic Sophistication to Your Space."
• •Instagram Caption (for a minimalist vase): "Simplicity speaks volumes. Elevate your everyday with pieces that embody the quiet beauty of Nordic design. #NordicHome #ScandinavianStyle #MinimalistDecor #LaFabriqueNordique"
• •Blog Post Title Idea: "Beyond Minimalism: Infusing Your Home with the Warmth and Wisdom of Nordic Design."