Tono de Marca

Friendly and Approachable, Customer-Centric and Caring, Trustworthy and Established, Value-Oriented and Quality-Conscious, Proudly Australian

Valores de Marca

• •Customer Satisfaction
• •Quality
• •Affordability
• •Style and Trends
• •Excellent Customer Service
• •Integrity and Reliability
• •Family Business Values

Mejores Prácticas

• •Always Emphasize Value and Quality Together: Continuously reinforce that affordability does not mean a compromise on the quality of materials or construction. Use phrases like 'affordable luxury,' 'quality you can trust, prices you'll love.'
• •Maintain a Friendly, Conversational Australian Voice: Use welcoming language ('G'day shoppers!', 'Cheers for choosing us'). Keep sentences relatively clear and direct. Incorporate a touch of local charm where appropriate, without overdoing it.
• •Highlight Heritage and Trust: Regularly mention the '45 years of experience' and 'Australian family-owned' aspects to build credibility and a personal connection with the audience. This is a key differentiator.
• •Focus on Customer Benefits and Solutions: Frame product descriptions and ad copy around how the eyewear benefits the customer – e.g., 'ultimate eye protection', 'enhance your vision with style,' 'reduced glare for clearer views.'
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are uniform across the website, social media posts, email marketing, and any customer service interactions. This builds a strong, recognizable brand identity.

Percepción Social

Positive Customer Experiences, Trusted Local Brand, Fashionable and Accessible, Reliable

Ejemplos de Copy

• •Headline: See Australia Clearly (And Stylishly!) Body: For over 45 years, our family has been helping Aussies find their perfect pair. Quality eyewear, friendly service, and prices that’ll make you smile. Explore our latest collection! #PassportToStyle #AussieOwned
• •Headline: Trendsetting Specs Without the Spend? Yes, Please! Body: Why choose between a look you love and a price you can afford? At Passport Eyewear, get the latest styles crafted from quality materials, all backed by our family promise. Your eyes (and wallet) will thank you!
• •Headline: Sun’s Out, Shades On! ☀️🇦🇺 Body: Protect your peepers with our UV400 rated sunglasses! From classic aviators to bold new looks, find your perfect adventure companions. Australian-owned and quality guaranteed. Shop now and get 15% off your first order!
• •Headline: Part of the Family for 45 Years. Body: At Passport Eyewear, you're more than just a customer – you're part of our story. We’re dedicated to giving you the best, from our frames to our service. Experience the difference family ownership makes.
• •Headline: Don’t Just See, Be Seen. Body: Elevate your everyday with eyewear that’s as unique as you are. Passport Eyewear brings you the freshest trends and timeless quality, so you can step out in confidence. Discover your new favourite pair today!