Tono de Marca

Passionate and Authentic, Down-to-Earth and Honest, Community-Oriented and Proudly Local

Valores de Marca

• •Uncompromising Quality
• •Health and Well-being
• •Ethical and Sustainable Sourcing
• •Passion and Expertise

Mejores Prácticas

• •Always Tell the Story: Weave the brand's origin as born from the Wild Thyme Cafe into your copy whenever relevant. This grounds the brand in authenticity and passion.
• •Highlight the "Why": Don't just say you "air roast"; explain the benefit. Connect the feature ("clean air roasting") to the customer value ("toxin-free," "healthier," "no bitterness").
• •Use a Passionate, Yet Humble Tone: Write with confidence and excitement about your coffee, but maintain a down-to-earth, approachable voice. Acknowledge your focus on substance over style (like the "not fancy" bags).
• •Embrace Your Location: Continue to tie the brand to North Devon. This builds a strong local identity that is appealing even to a national audience, as it signifies craft and community.
• •Let Your Customers Speak: Regularly incorporate genuine customer testimonials and reviews into your marketing materials. This provides social proof and reinforces the brand's values from an external perspective.

Percepción Social

Kope Coffee Roasters is perceived as a trusted local artisan and a passionate local business dedicated to its craft. They are viewed as knowledgeable, friendly, and reliable, offering a high-quality, healthy product that stands out from mass-produced alternatives.

Ejemplos de Copy

• •Taste the North Devon difference. It all started with a simple mission: to serve the perfect cup at our Wild Thyme Cafe. Now, we're sharing our passion with you. Our single-origin Colombian beans are hand-roasted in small batches right here in Braunton, using our clean air process for a smoother, richer flavour. No bitterness, just pure coffee goodness. Link in bio to bring the taste of North Devon home. #KopeCoffee #NorthDevon #SpecialityCoffee #AirRoasted
• •Love coffee, but not the toxins? Did you know the way your coffee is roasted matters? Our unique clean air roasting method eliminates the toxins and bitter aftertaste often found in conventional coffee. The result? A naturally healthy, flavour-packed brew that's kind to your body. Experience a cleaner, smoother cup. Get 10% off your first order with code CLEANCOFFEE10. Shop Now
• •Coffee With a Conscience. Roasted with Passion. From our cafe in Braunton to your kitchen, we pour 15 years of passion into every bag. We ethically source the world's best beans and air roast them for a uniquely smooth, toxin-free flavour. This is coffee as it should be.
• •A Note from Our Roaster, Greg Hi [Name], When we couldn't find a coffee that met our standards for the cafe, we decided to make our own. That's how Kope was born. This week, I've just finished roasting a beautiful batch of our Guatemalan single-origin, with notes of chocolate and sweet citrus. It's roasted to perfection and ready to make your mornings brighter. Thanks for being part of our journey.
• •Smooth, Creamy & Nutty – Your Everyday Escape. A true crowd-pleaser. Our Brazilian single-origin coffee is clean air roasted to a perfect medium, bringing out its natural notes of chocolate, hazelnut, and caramel. Incredibly smooth with low acidity, it's the ideal choice for your morning flat white or a rich afternoon cafetière. Ethically sourced and roasted to order for maximum freshness.