Tono de Marca

Sentimental, Empathetic, and Encouraging

Valores de Marca

• •Connection
• •Memory Preservation
• •Creativity and Self-Expression
• •Quality
• •Joy

Mejores Prácticas

• •Lead with Emotion, Support with Simplicity: Always start with the 'why'—the emotional reason for buying the kit (love, memory, connection). Follow up immediately by addressing the 'how,' emphasizing how simple and straightforward the process is.
• •Amplify Customer Voices: User-generated content is your most powerful tool. Regularly feature customer testimonials and photos in ads, social media posts, and on the website. Frame them as 'real stories' from the Keep & Give community.
• •Use Evocative and Sensory Language: Use words that evoke feelings of touch, closeness, and permanence. Phrases like 'clasp their hand forever,' 'trace every line,' 'a tangible memory,' and 'the weight of a moment' are more powerful than generic descriptions.
• •Turn Instructions into an Experience: Frame the instructions not as a technical manual, but as a guide to a fun and meaningful activity. Use encouraging and celebratory language throughout the process, from the website's 'how it works' section to the printed guide inside the box.
• •Maintain Consistency Across All Touchpoints: The sentimental, empathetic, and encouraging tone must be consistent everywhere. This includes product descriptions, email marketing, social media captions, ad copy, and even customer service responses. Every interaction should reinforce the brand's core values.

Percepción Social

The public perceives Keep & Give as a provider of a unique and deeply meaningful product. It is seen as the perfect gift for significant life events like anniversaries, new babies, or as a memorial keepsake, with customers viewing their cast as a priceless treasure. There's a general perception that DIY casting kits can be difficult to use, and Keep & Give's success relies on overcoming this hesitation by proving its product is user-friendly and reliable. The heavy reliance on genuine customer stories and photos gives the brand an authentic and trustworthy image.

Ejemplos de Copy

• •Hold This Moment Forever. Years from now, you’ll remember the way your hands fit perfectly together. Our Hand Casting Kit helps you capture that feeling—the laughter, the love, the journey—in a timeless sculpture you'll cherish for a lifetime. This anniversary, give a gift that tells your story.
• •Before They Grow. Their hand is so small it fits in yours for only a moment. Don't let that moment slip away. With our simple, baby-safe casting kit, you can preserve every tiny wrinkle and delicate line forever. Create a keepsake as precious as the memories you're making today.
• •You Can Do This. We Promise. Worried about getting it right? We've taken the guesswork out of it. Our kit includes step-by-step, easy-to-follow instructions and high-quality materials to ensure a beautiful result, even if you're not a 'DIY person.' Your most precious memories are too important to be complicated.
• •The Gift They'll Never Forget. Move beyond the ordinary. Give an experience that brings people together and a beautiful keepsake to remember it by. Perfect for weddings, holidays, or just because, the Keep & Give casting kit isn't just a gift—it's a memory in the making.
• •A Hand to Hold, Always. Some bonds are truly timeless. Our casting kit offers a gentle, tangible way to honor and remember a loved one, preserving a connection that will never fade. Create a beautiful, lasting tribute to a life and a love that means everything.