Tono de Marca

Helpful & Informative, Friendly & Approachable, Authentic & Cultural, Reliable & Service-Oriented, Slightly Informal but Professional

Valores de Marca

• •Authenticity
• •Quality
• •Cultural Connection/Heritage
• •Customer Satisfaction
• •Variety & Accessibility

Mejores Prácticas

• •Know Your Audience: Understand who you're talking to – their needs, desires, and cultural nuances. For Kazka, this includes Ukrainians in Sweden and Swedes interested in Ukrainian culture. Tailor the language to be relatable and appealing.
• •Embrace Authenticity: Let the passion for Ukrainian culture and food shine through. Use specific product names (in Ukrainian where appropriate, with translations if needed for a broader audience), share cultural insights, and tell stories that resonate.
• •Be Consistently Helpful and Friendly: Whether it's a product description, a social media reply, or an email newsletter, maintain a helpful and approachable tone. Answer questions patiently and provide useful information.
• •Use a Mix of Languages Strategically (if applicable): Given the target audience, using Ukrainian for cultural connection and Swedish/English for broader accessibility on social media and the website is effective. Ensure clarity and consider providing translations for key messages.
• •Develop a Simple Style Guide: Outline key brand voice characteristics (e.g., "warm," "nostalgic," "reliable," "proudly Ukrainian"), preferred terminology, and any words/phrases to avoid. This helps ensure everyone writing for the brand stays consistent.

Percepción Social

Positive for Product Selection, Appreciation for Cultural Availability, Generally Good Customer Service, A Niche Provider, Community Hub (Implied)

Ejemplos de Copy

• •Missing the taste of home? Or curious about the rich flavours of Ukraine? Kazka brings authentic Ukrainian and Eastern European groceries right to your door in Sweden. Explore our wide selection and rediscover your favourites! #TasteOfUkraine #KazkaSE #UkrainianFood
• •Just in! Freshly baked Borodinsky bread, just like babusya used to make. Get that authentic dark rye flavour you’ve been craving. Limited stock – order yours today at kazka24.com! #BorodinskyBread #AuthenticTaste #KazkaArrivals
• •Planning your Easter (Velykden) feast? From traditional paska to delicious kovbasa, Kazka has everything you need to celebrate with authentic Ukrainian flavours. Shop now and make your holiday special! #Velykden #UkrainianTraditions #EasterWithKazka
• •Busy week? Let Kazka handle the groceries! Order your favourite Ukrainian and Eastern European foods online, and we'll deliver them conveniently to your home anywhere in Sweden. Simple, fast, and delicious. Visit kazka24.com. #UkrainianGroceriesOnline #SwedenDelivery #KazkaConvenience
• •What's your favourite Ukrainian dish to make with ingredients from Kazka? Share your creations and memories in the comments below! We love seeing how you bring a taste of Ukraine to your Swedish kitchen. #KazkaCommunity #UkrainianCooking #ShareYourFlavour