Tono de Marca

Educational, Passionate, and Authoritative.

Valores de Marca

• •Health-Centric
• •Professional Expertise
• •Natural & Handmade Quality

Mejores Prácticas

• •Always frame the narrative around the health of the hair. Use passionate language to connect with the emotional aspect of a client's hair journey.
• •Position every post or product description as a piece of expert advice. Explain the "why" behind a service or an ingredient to build trust and authority.
• •Maintain an authoritative tone, using language like "consultation required," "policy," and "stylist" to reinforce expertise and manage client expectations.
• •In every product mention, reinforce that the items are handmade and natural, highlighting this key differentiator and core brand value.
• •Consistently link the salon services to the product line, framing the products as the at-home version of the professional care received in the salon.

Percepción Social

The brand is perceived as a local, specialized service provider for expert, hands-on natural hair styling and treatment. It conveys professional legitimacy but is confined to a local or regional level due to its limited digital footprint.

Ejemplos de Copy

• •Healthy Hair isn't a myth. It's a commitment. From dull and dehydrated to defined and flourishing. This is what happens when you combine professional hydration treatments with a consistent at-home routine using our handmade Intense Hydrating Conditioner. Ready for your own transformation? Book your mandatory new client consultation via the link in our bio. #jemeryhaircare #naturalhairgrowth #healthyhairjourney #phenixcitystylist
• •Your scalp is the foundation. Don't neglect it. Our handmade 'FLOURISH ME' Growth Oil isn't just about length. It's about creating a healthy, nourished environment for every strand to thrive. Formulated to promote strength and restore moisture right at the root. Shop our full natural product line online or pick it up at your next salon appointment. #naturalhaircare #handmade #scalphealth
• •On-screen text: "3 Reasons Your Natural Coils Aren't Lasting" Voiceover/Caption: "Are you struggling with coil definition? 1. You're not using enough water during styling. 2. Your leave-in isn't hydrating enough. 3. You need a professional shaping. I specialize in natural hair and can help! #naturalhairtips #coils #naturalhairstylist #jemeryhaircare"
• •The Cleanse Your Curls Have Been Waiting For. The J. Emery Intense Hydrating Shampoo is formulated to gently remove buildup without stripping your hair of its essential moisture. We believe healthy hair starts with a clean, hydrated foundation. This handmade formula is the first step in our signature salon hydration service, now available for your home.
• •Tired of fighting with your natural hair? Let an expert help. J. Emery Hair Care in Phenix City, AL is a salon dedicated to the health, maintenance, and growth of natural hair. From starter locs to hydration treatments, owner and stylist Kelly Alexander provides the expert care you need. Book your consultation today and fall in love with your hair again. #phenixcityhair #columbusgastylist #naturalhairsalon