Tono de Marca

Aspirational & Evocative

Valores de Marca

• •Pura Vida Lifestyle
• •Quality
• •Uniqueness/Originality
• •Joy
• •Simplicity
• •Appreciation for Nature

Mejores Prácticas

• •Consistently integrate the "Pura Vida" concept across all platforms.
• •Use evocative language to promote joy, simplicity, and appreciation for nature.
• •Highlight the quality of products and the uniqueness of designs in all communications.
• •Encourage user-generated content showcasing customers enjoying the "Pura Vida" lifestyle.
• •Maintain a consistent visual theme that reflects the brand's aspirational and nature-connected values.

Percepción Social

A brand that embodies the "Pura Vida" lifestyle, promoting joy, simplicity, and appreciation for nature through unique, quality products.

Ejemplos de Copy

• •"Embrace the Pura Vida: Discover unique, handcrafted designs that bring joy to your everyday life."
• •"Experience the simple beauty of nature with our quality products, made for those who appreciate life's little moments."
• •"Live the Pura Vida: Shop our original art and support independent artists who share our passion for a joyful and sustainable lifestyle."
• •"Find your Pura Vida: Explore our collection of eco-friendly products designed to inspire happiness and connection with nature."
• •"Join the Pura Vida movement: Share your joyful moments with us using #PuraVidaLife and inspire others to live fully."