Tono de Marca

Artisanal, Elegant, Warm, Nature-Inspired, Approachable

Valores de Marca

• •Craftsmanship & Quality
• •Natural & Sustainable
• •Authenticity & Uniqueness
• •Design & Aesthetics
• •Made in France/Local Production

Mejores Prácticas

• •Highlight the artisanal nature of the products and the brand's French heritage.
• •Emphasize the use of natural and sustainable materials, particularly cherry wood veneer.
• •Focus on the aesthetic qualities of the lighting and the ambiance it creates (soft light, shadow play).
• •Maintain a sophisticated and elegant tone, avoiding overly casual language.
• •Incorporate customer testimonials and positive reviews to build trust and credibility.

Percepción Social

A brand known for its unique, high-quality, and sustainably made wooden luminaires, appreciated for their elegant design and the warm ambiance they create.

Ejemplos de Copy

• •"Each Illumiaa luminaire is a unique piece, handcrafted in Brittany with a passion for natural materials and timeless design."
• •"Experience the warmth and elegance of our wooden lighting, designed to create a soft and inviting ambiance in your home."
• •"Discover the beauty of sustainable design with Illumiaa. Our luminaires are crafted from eco-friendly materials and finished with meticulous care."
• •"Illumiaa: Where French craftsmanship meets minimalist design. Illuminate your space with elegance and warmth."
• •"'Magnifique! The light is so soft and creates beautiful shadows.' - Just one of the many reasons our customers love Illumiaa."