Tono de Marca

Informative, Authoritative, Positive, Reassuring, Trustworthy

Valores de Marca

• •Well-being & Quality of Life
• •Education & Empowerment
• •Trust & Safety
• •Innovation
• •Customer-centricity
• •Discretion

Mejores Prácticas

• •Ensure Factual Accuracy and Transparency: Especially when dealing with health products, ensure all claims are accurate, backed by evidence (like FDA registration), and clearly communicated.
• •Maintain a Positive and Solution-Oriented Focus: While acknowledging challenges, frame content around solutions, benefits, and positive outcomes like improved well-being and confidence.
• •Use inclusive language, avoiding any potentially harmful stereotypes.
• •Focus on user-centric content that is easy to understand for the target audience.
• •Highlight what makes the product innovative and unique without exaggerating the benefits.

Percepción Social

Problem Solver, Alternative to Medication, Resourceful, Reputable (for Eddie), Developing Trust (for Giddy Health)

Ejemplos de Copy

• •Eddie by Giddy is an FDA-registered Class II medical device designed to treat erectile dysfunction (ED).
• •Crafted from medical-grade materials and designed for ease of use, it’s the discreet and effective support you’ve been looking for.
• •Giddy positions itself as a knowledgeable resource in sexual health, providing educational content and citing FDA registration for its medical device.
• •Giddy's core mission is to improve individuals' sexual health and, consequently, their overall quality of life and confidence.
• •Customers using 'Eddie by Giddy' largely perceive it as an effective solution for ED, leading to increased confidence and a better sex life.