Tono de Marca

approachable expert

Valores de Marca

• •Responsibility
• •Quality & Safety
• •Customer-Centric Support
• •Community
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a formal document that details the brand's tone, key messaging points, "do's and don'ts," and preferred terminology. This ensures anyone writing for the brand (from social media managers to customer service reps) maintains consistency.
• •Prioritize Education Over Hard Selling: Frame content around helping and informing the customer. Blog posts, guides, and informative social media content build trust and authority more effectively than constant sales pitches.
• •Maintain a Responsible Stance: Always include disclaimers and age-gate warnings where appropriate. Explicitly state that products are for adults and are intended as an alternative to combustible cigarettes. This reinforces the brand's commitment to responsibility.
• •Engage with the Community Authentically: When responding to comments or questions, use the "approachable expert" tone. Be helpful, transparent, and supportive. Avoid generic, canned responses and show genuine engagement.
• •Audit and Refine Regularly: Periodically review all public-facing text—from the website and product descriptions to social media posts and ad campaigns. Ensure the language is still aligned with the brand's core values and tone, and adjust as the market and regulations evolve.

Percepción Social

reliable and ethical leader

Ejemplos de Copy

• •Welcome to a new chapter. We're dedicated to providing adult smokers with high-quality, reliable vaping alternatives. Explore our curated selection of industry-leading products and find the support you need for your journey.
• •Making the switch can feel overwhelming, but the right device makes all the difference. The 'Innovator X2' is designed for a seamless transition, offering a simple, satisfying, and consistent experience. Each kit comes with our comprehensive guide to getting started. Have questions? Our support team is here to help.
• •Understanding battery safety is key to a good vaping experience. Always use the case provided, never leave batteries charging unattended, and use a dedicated charger. Your safety is our top priority. #VapeSafe #VapingCommunity #AdultsOnly
• •Founded on the principle of harm reduction, our mission is to provide a transparent and responsible source for vaping products. We believe in empowering adult smokers with choices and the knowledge to use them safely. Every product we carry is vetted for quality and compliance, so you can shop with confidence.
• •Navigating the New Vaping Regulations: What You Need to Know