Tono de Marca

Warm and Inviting, Comfort-Focused, Natural and Simple, Understated Luxury/Premium Quality, Authentic and Trustworthy

Valores de Marca

• •Comfort
• •Quality & Craftsmanship
• •Natural Materials
• •Simplicity & Timeless Style
• •Customer Satisfaction & Joy
• •Ethical Sourcing

Mejores Prácticas

• •Emphasize quality and durability through storytelling. Instead of just saying 'high quality,' describe *how* it's quality (e.g., 'crafted from premium sheepskin,' 'designed to be lived in and loved for seasons to come')
• •Be authentic and transparent. Reflect the brand's values of thoughtful sourcing and making customers 'feel good about what you wear, how it's made, and where it comes from.'
• •Highlight the New Zealand/Australian origin to build trust and authenticity.
• •Use warm and inviting language to create a welcoming experience for customers.
• •Focus on the comfort and coziness aspects of the products in all communications.

Percepción Social

Positive for Product Quality and Comfort, Trusted for Service, Associated with New Zealand/Australia

Ejemplos de Copy

• •Welcome to Huakoa, your curated destination for timeless footwear, accessories, and homewares.
• •Step into comfort and joy with our premium sheepskin slippers, crafted for everyday luxury.
• •Discover the warmth of soft sheepskin and the simplicity of natural materials.
• •Huakoa: Designed for longevity, sourced thoughtfully, and made for you to feel good.
• •Join our inner circle and experience the Huakoa difference – where comfort meets quality and craftsmanship.