Tono de Marca

Aspirational, personal, and appreciative, inviting customers to partake in something beautiful and special, sharing finds from a passionate, authentic voice, and highlighting appreciation for history, craftsmanship, and unique stories.

Valores de Marca

• •Uniqueness and Individuality
• •Passion and Friendship
• •Appreciation for History (Pre-loved)
• •Color and Joy
• •Accessibility and Service

Mejores Prácticas

• •Always Tell a Story: Whether it's the brand's origin story or the imagined history of a piece, narrative is central. Use words like "treasure," "find," "story," and "chapter" to frame the products.
• •Use "We" and Personal Pronouns: Write from the perspective of the founders, Ynette & Lisette. Using "we found," "we love," and "our passion" maintains the personal, friendly tone.
• •Emphasize Uniqueness and Scarcity: Remind customers that every piece is a one-off. Phrases like "one-of-a-kind," "the only one," and "a unique find" create a sense of urgency and exclusivity.
• •Focus on Emotion and Feeling: Connect the jewelry to emotions. How does it make someone *feel*? Use words like "joy," "dreamy," "shine," "love," and "cherished" to evoke a feeling, not just describe a product.
• •Balance Aspirational with Accessible: While the tone is dreamy, ensure the practical details are clear and helpful. Mention ring resizing, materials, and customer support to build trust and remove barriers to purchase. This combination makes the dream feel attainable.

Percepción Social

Perceived as a niche and curated boutique for colorful, gold-based vintage jewelry, aesthetically pleasing due to professional photography and consistent visuals, and trustworthy due to the personal founder story and professional website design.

Ejemplos de Copy

• •Some stories are told in gold and gemstone. This vintage treasure just arrived, carrying with it a history of elegance and a future of new memories. We fell in love with the deep blue of its sapphire heart. Who will write its next chapter? Discover our latest finds via the link in our bio.
• •More Than Jewelry. It's a Found Treasure. Explore our hand-selected collection of vintage rings, each with a soul and a story of its own.
• •Why buy new when you can wear a piece of history? At House of Mayana, we find and restore the most beautiful pre-loved jewelry so you can shine sustainably. Find a unique piece that was made to last. Shop our colorful vintage collection.
• •Subject: A Little Bit of Sunshine for Your Jewelry Box ☀️ Body: Hi [Name], remember the feeling of finding something truly special? That s’s how we felt when we curated our new Citrine Collection. Each golden, sun-kissed piece is a vintage original, hand-picked by us, Ynette & Lisette. Bring some light and color into your life. See the collection before it's gone.
• •The 'Elara' Emerald Ring: A truly special vintage find from the 1970s. This ring features a vibrant, grassy-green emerald set in 14k gold with intricate detailing on the band. It's a testament to timeless craftsmanship and the bold use of color from its era. A one-of-a-kind piece waiting to be cherished once more.