Tono de Marca

Playful, Magical, and Encouraging

Valores de Marca

• •Innovation and Creativity
• •Encouraging Outdoor Play
• •Quality and Durability
• •Family
• •Sustainability

Mejores Prácticas

• •Lead with the 'Magic': Always emphasize the transformative, color-changing aspect of the products. Use words like 'magic,' 'reveal,' 'transform,' and 'surprise' to build excitement.
• •Connect the Feature to the Benefit: Don't just say 'it changes color.' Always connect this feature to the core parental benefit: 'it changes color *so that* your kids will be excited to play outside.'
• •Speak to the Parent, Delight the Child: Write copy that addresses the parent's goals (less screen time, quality clothing, outdoor activity) while using language that reflects the fun and wonder a child would experience.
• •Use Storytelling: Incorporate the brand's founding story (brother and sister) and the 'why' behind its mission. Create narratives around adventure, exploration, and making memories.
• •Show, Don't Just Tell: Prioritize visual content (video, GIFs) in all marketing channels. The color-changing effect is the strongest selling point, and seeing it in action is far more compelling than reading about it. The copy should complement and enhance these visuals.

Percepción Social

The public perception of Holly & Beau is largely positive, with strong appreciation for its innovative color-changing products that effectively encourage outdoor play and are of high quality. However, negative feedback frequently cites poor customer service regarding shipping delays and unresponsive communication, indicating operational challenges.

Ejemplos de Copy

• •Don't Just Weather the Storm. Make it Magical. Our color-changing raincoats turn rainy days into the ultimate outdoor adventure. Get them off the screens and into a world of wonder.
• •Rainy day? We've got the magic for that! ✨ Watch white patterns burst into vibrant colors with just a splash of water. It’s more than a coat; it’s a reason to play, explore, and make memories, rain or shine. #HollyAndBeau #MagicRaincoat #OutdoorPlay
• •The Easiest Way to Win Against Screen Time. Is getting your kids outside a daily struggle? We get it. Holly & Beau was founded by a brother and sister to make outdoor play irresistible. Our magical, color-changing rainwear and swimwear transform with water, turning every puddle and pool into a new discovery. See the magic for yourself!
• •A little magic for their next adventure... 🤫
• •Plain white dinos? Not for long! This raincoat holds a prehistoric secret, waiting for the rain to reveal it. With every drop, watch as the fossils burst into a rainbow of colors, inspiring your little explorer to stomp through every puddle on their next Jurassic journey. Lined for warmth and built for adventure, it’s designed to keep them dry and delighted, whatever the weather.