Tono de Marca

Authentic & Heartfelt, Caring & Nurturing, Eco-Conscious & Responsible, Artisanal & Passionate, Approachable & Friendly, Grateful

Valores de Marca

• •Sustainability & Eco-Friendliness
• •Quality & Craftsmanship
• •Customer Wellbeing & Comfort
• •Family & Community
• •Integrity & Transparency
• •Affordability
• •Kindness

Mejores Prácticas

• •Always Lead with Your 'Why': Remind your audience of the personal story and passion behind the brand. This builds authenticity and emotional connection.
• •Weave in Sustainability Naturally: Don't just state you're eco-friendly; explain *how* (plantable packaging, soy wax, plastic-free) and *why* it matters to the brand and the customer. Make it a core part of the product's value.
• •Use Warm, Inclusive, and Empathetic Language: Speak to your customers as part of a caring community. Use words that evoke comfort, peace, and well-being. Acknowledge their support.
• •Highlight the Artisanal Quality: Emphasize 'handcrafted,' 'small batches,' 'carefully selected ingredients,' and 'made with love' to reinforce the quality and personal touch.
• •Maintain Visual & Verbal Consistency: Ensure that the friendly, heartfelt, and eco-conscious tone is reflected not just in words but also in the imagery and overall aesthetic of your communications, as currently seen on their social media.

Percepción Social

Highly Trusted, Loved for Scent Quality & Longevity, Appreciated for Eco-Consciousness, Seen as a Caring and Genuine Brand, Associated with Comfort and Self-Care

Ejemplos de Copy

• •Headline: Handcrafted Serenity, Kind to the Earth. Body: Discover Hideaway Home Fragrances, where every scent is lovingly poured in small batches, bringing warmth to your home and peace to our planet. Our natural soy wax candles and plantable packaging mean you can indulge your senses, sustainably. #HideawayHome #SustainableLuxury #HandcraftedWithLove
• •Headline: From Our Home to Yours: Scents That Tell a Story. Body: Born from a journey of love and remembrance, Hideaway creates more than just fragrances – we create moments of comfort. Experience the difference of handcrafted, eco-friendly scents. What story will your Hideaway fragrance tell? #HomeComforts #EcoFriendlyLiving #HideawayStory
• •Headline: Breathe In Calm, Breathe Out Kindness. Body: Our mission is simple: beautiful, sustainable fragrances that make your home a sanctuary. With every Hideaway candle, you're choosing quality, British craftsmanship, and a gentler touch on the earth. Thank you for being part of our family. #NaturalScents #UKMade #ConsciousLiving
• •Headline: The Gift of Sustainable Scent. 🌱 Body: Looking for a thoughtful gift? Our handcrafted diffusers and wax melts, beautifully presented in plantable packaging, are a perfect way to show you care – for them and for the planet. Which comforting aroma will you choose? #EcoGifts #HandmadeInUK #ScentedSanctuary
• •Headline: Feel Good Fragrance Is Here. ✨ Body: Elevate your everyday with Hideaway's mood-boosting scents. Crafted with pure essential oils and a passion for sustainability, our fragrances fill your space with joy, not toxins. Discover your new favourite today. #WellbeingAtHome #ArtisanFragrance #PlasticFreeJourney