Tono de Marca

Humorous, Relatable/Empathetic, Insightful/Clever, Friendly/Approachable, Slightly Nerdy/Quirky

Valores de Marca

• •Authenticity/Relatability: Grounding humor in genuine human experiences and emotions.
• •Emotional Honesty: Acknowledging and exploring the often-conflicting internal dialogues we all have.
• •Lightheartedness/Humor as a Coping Mechanism: Using humor to discuss potentially serious or stressful topics like anxiety, medical conditions, and daily frustrations.
• •Connection/Community: Fostering a sense of shared experience and understanding among its audience.
• •Creativity/Originality: Offering unique perspectives and characters that stand out.

Mejores Prácticas

• •Embrace the Internal Dialogue: Frame copy around the classic Heart vs. Brain conflict or other relatable internal debates. Use contrasting ideas to create humor.
• •Use Relatable Scenarios: Draw inspiration from common, everyday struggles, frustrations, and simple joys that resonate with the audience's experiences.
• •Inject Observational Humor: Keep the tone light, witty, and a bit self-deprecating. Find the funny in the mundane and the universally human.
• •Be Empathetic, Not Patronizing: Acknowledge feelings and anxieties in a way that feels validating and understanding, without being overly sentimental or preachy. The humor should come from a place of shared experience.
• •Keep it Simple and Conversational: Use clear, accessible language that feels like talking to a friend. Avoid jargon or overly formal phrasing. The artwork is simple and direct, and the copy should match.

Percepción Social

Highly Relatable, Funny and Endearing, Comforting/Validating, Positive and Engaging, Unique and Memorable

Ejemplos de Copy

• •Product: Heart Plushie) Title: "When your Brain says 'no more online shopping,' but your Heart just *needs* this. We get it. Snuggle your feelings with our adorable Heart plushie!"
• •Product: Brain Planner) Title: "Brain's got a plan. (Heart will probably try to derail it with 'fun'). Get your life *sort of* organized with our new planner. Coffee stains and existential doodles welcome."
• •Social Media Post for a New Comic) Caption: "That moment when your Heart wants to adopt all the puppies, but your Brain remembers you live in a tiny apartment and already have three. 🫠 New comic up now! #HeartAndBrain #TheStruggleIsReal"
• •Email Subject Line for a Sale) Subject: "Your Brain will approve of these savings (and your Heart will love the new stuff!)"
• •Product: 'Anxiety' Character Item) Title: "For those days when your Anxiety is an uninvited guest that brought baggage. At least this [product name] is cute, right? Embrace the awkward."