Tono de Marca

Passionate & Enthusiastic, Aspirational & Adventurous, Community-Oriented & Inclusive, Proudly Colombian, Friendly & Engaging, Confident

Valores de Marca

• •Passion for the Sea/Maritime Lifestyle
• •Community
• •Colombian Pride
• •Quality & Style
• •Lifestyle Identity
• •Support & Empowerment (for the transport community)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (passionate, aspirational, community-focused, proudly Colombian, friendly, confident), including approved vocabulary, common phrases (like "Nacimos para el Mar," "Bienvenidos a Bordo"), and a "do's and don'ts" list for communication.
• •Immerse in the Lifestyle: Ensure copywriters understand and can authentically convey the passion for the sea and the maritime lifestyle. Use vivid, sensory language that evokes the sights, sounds, and feelings of being on or near the water.
• •Foster Community Through Language: Consistently use inclusive language. Address the audience directly (e.g., "Hero," "Welcome Aboard"). Encourage interaction and sharing of experiences (user-generated content).
• •Highlight Core Values: Weave brand values (passion for the sea, Colombian pride, quality, style, adventure) naturally into product descriptions, social media posts, and storytelling. The "Más que una marca, un estilo de vida" ethos should be a guiding principle.
• •Maintain Consistency Across All Channels: Whether it's the website, social media captions, email newsletters, or ad copy, the tone should be unmistakably Héroes del Timón. Regularly review content across platforms to ensure alignment.

Percepción Social

Viewed as a go-to brand for those wanting to express their love for the sea through fashion. Perceived as aspirational yet relatable, fostering a sense of community among maritime enthusiasts. The "Colombian brand" aspect likely resonates well with the local target audience. Engagement on social media (likes, shares, user photos) indicates a positive connection with its customer base. Seen as a supportive entity for Colombian transporters, offering valuable information, benefits, and a sense of community.

Ejemplos de Copy

• •Headline: Cast Off Your Cares. Embrace the Current. Body: More than just clothing, it's a declaration of your sea-born spirit. Our latest collection is crafted for comfort on deck and style ashore. Live the Héroes del Timón lifestyle. #NacimosParaElMar Call to Action: Discover the Collection
• •Headline: Welcome Aboard, Hero! Body: Every wave tells a story. What will yours be? Gear up with Héroes del Timón and join a crew that shares your passion for the open water. Call to Action: Shop Now & Share Your Adventure
• •Headline: Colombian Tides. Global Style. Body: Proudly Colombian, designed for every horizon. Experience the perfect blend of local passion and world-class nautical style with Héroes del Timón. Call to Action: Explore Our Colombian Collection
• •Headline: Your Voyage. Your Vibe. Body: From sunrise sails to sunset socials, our gear is made for every moment of your maritime journey. What does the sea mean to you? Show us your #HeroesDelTimon style! Call to Action: Get Inspired. Shop the Look.
• •Headline: The Sea Calls. We Answer. Body: It's more than a hobby, it's who we are. Héroes del Timón is for those who hear the call of the ocean and live by its rhythm. Feel the passion. Wear the lifestyle. Call to Action: Find Your Sea Story