Tono de Marca

Rebellious & Independent, Aspirational & Stylish, Community-Focused & Welcoming, Confident & Direct

Valores de Marca

• •Freedom & Adventure
• •Heritage & Legacy
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Community & Belonging
• •Exclusivity & Premium Experience

Mejores Prácticas

• •Embrace the Duality: Balance the rugged, rebellious Harley spirit with the sophisticated, stylish vibe of SoHo. Use strong, evocative language that speaks to both freedom and urban cool.
• •Speak to Freedom and Individuality: Consistently thread themes of independence, self-expression, and breaking from the norm in all communications.
• •Highlight Craftsmanship and Heritage: Remind the audience of the quality, durability, and iconic history behind the Harley-Davidson name.
• •Foster Community: Use inclusive language that invites people to join the Harley "family." Promote events and share stories that emphasize connection.
• •Be Confident and Authentic: Let the passion for the brand shine through. Avoid overly corporate or generic messaging. Stay true to the rebellious yet premium nature of Harley-Davidson.

Percepción Social

Iconic American Brand, Symbol of Rebellion and Freedom, Premium and Aspirational, Community-Oriented, Evolving, Customer Loyalty

Ejemplos de Copy

• •Headline: SoHo Streets. Harley Soul. Your Legend Starts Now. Body: Feel the pulse of the city like never before. The 2025 lineup is here. Visit Harley-Davidson of NYC Soho today. #HDNYCSoho #RideYourLegend
• •Headline: Beyond the Ride. It's a Statement. Body: From iconic leather to city-ready gear, find your signature style at 595 Broadway. Crafted for the bold. #HarleyDavidsonNYC #SoHoStyle
• •Headline: Weekends are Forged in Steel and SoHo Air. Body: Join the Harley-Davidson of NYC Soho community. Check out our upcoming events and rides. Freedom has an address. #HDNYCEvents #SoHoRiders
• •Headline: Don't Just Own the Road. Define It. Body: Unleash the rebel within. Test ride the raw power and timeless design that only a Harley-Davidson delivers. Book yours at hdnycsoho.com. #HarleyNYC #BeIconic
• •Headline: The City Roars. Answer the Call. Body: Experience the ultimate urban adventure. Harley-Davidson of NYC Soho – where heritage meets the hustle. Discover authentic Harley gear and the latest rides. #NYCHarley #UrbanFreedom