Tono de Marca

Friendly and Approachable, Positive and Joyful, Casual and Modern, Comfort-focused and Reassuring, Stylish and Confident

Valores de Marca

• •Comfort
• •Joy and Positivity
• •Style and Self-Expression
• •Quality and Durability
• •Community
• •Accessibility/Affordability

Mejores Prácticas

• •Use words like 'cozy,' 'soft,' 'float,' 'smile,' 'happy,' 'ease.'
• •Frame messaging around enjoyment, relaxation, and confidence.
• •Be Modern and Relatable: Especially on social media, use contemporary language, relevant hashtags, and emojis where appropriate to connect with the target audience.
• •Highlight Style with Confidence, but Keep it Accessible: Emphasize the 'bold colors' and 'fresher, edgier twist' but always tie it back to the effortless wearability and 'affordable luxury' aspect.
• •Maintain consistency across all platforms, reinforcing comfort, joy, style, and community.

Percepción Social

Positive, with users expressing interest and enthusiasm for the product's design and comfort. Seen as stylish, comfortable, and accessible.

Ejemplos de Copy

• •Step into unmatched coziness with Glooms slides!
• •Feel the difference: Effortless comfort for your everyday adventures.
• •Designed for slow living & fast adventures. Start floating today!
• •Embrace bold colors and step out with confidence. #GloomsSlides
• •Life should be filled with comfort and joy. Find yours at Glooms.gr!