Tono de Marca

Sentimental, Romantic, Gift-Oriented, Modern and Trendy, Friendly and Approachable

Valores de Marca

• •Personalization & Uniqueness: The core offering revolves around creating one-of-a-kind items that tell a personal story.
• •Celebrating Relationships & Special Moments: The products are heavily marketed as ways to commemorate love, anniversaries, and significant milestones.
• •Quality: The brand emphasizes museum-quality paper, sturdy frames, and vibrant prints.
• •Customer Satisfaction: Evident through their satisfaction guarantee and responsive customer support.
• •Sustainability (emerging): Mention of FSC-certified paper and frames suggests an awareness and value for environmental responsibility.
• •Convenience: Highlighted by fast global shipping and easy-to-assemble frames (though assembly is required by the recipient for framed items).

Mejores Prácticas

• •Focus on Emotion: Always aim to evoke feelings of love, nostalgia, joy, and connection. Use words that resonate with these emotions.
• •Highlight Personalization: Emphasize the "custom," "personalized," and "unique" aspects in your copy. Talk about telling "your story."
• •Speak the Gifter's Language: Frame the products as perfect solutions for thoughtful and romantic gift-giving occasions. Use phrases like "the perfect gift for your partner."
• •Maintain a Positive and Enthusiastic Voice: Even when discussing product features, keep the tone upbeat and focused on the joy the product will bring.
• •Incorporate Storytelling: Encourage customers to see the posters as a way to tell their unique love story or commemorate a special shared experience. Use customer testimonials as examples.

Percepción Social

Positive: Customers generally perceive the brand positively, viewing the posters as high-quality, unique, and meaningful gifts. The personalization aspect is highly valued. Gift-Focused: The brand is primarily seen as a go-to for personalized and romantic gifts. Responsive: There are indications of good customer service and a willingness to ensure customer satisfaction.

Ejemplos de Copy

• •Headline: "Your Love Story, Beautifully Framed. Create a unique Netflix poster that tells the tale of your romance."
• •Social Media Post: "Remember that one song? The one that's *yours*? Turn it into a stunning Spotify poster and keep that melody alive forever. Perfect for anniversaries or just because! ✨ #OurSong #PersonalizedGift #GetPosteries"
• •Product Description Snippet: "Crafted with love, just for you. Our personalized album posters are more than just decor; they're a celebration of your most cherished memories, printed on museum-quality, eco-friendly paper."
• •Email Subject Line: "Make Their Heart Skip a Beat (And Your Wall Look Amazing!)"
• •Ad Copy: "Stop searching for the perfect gift. Start creating it. With GetPosteries, transform your favorite moments and songs into personalized art they’ll never forget. Fast shipping worldwide!"