Tono de Marca

Personal, crafty, appreciative, friendly, approachable, authentic, and direct.

Valores de Marca

• •Artisanal Quality
• •Personalization
• •Passion
• •Simplicity

Mejores Prácticas

• •Always Use "Handmade" Language: Continuously reinforce the artisanal nature of the products. Use words like "handcrafted," "made by hand," "artisanal," and "unique" to remind customers of the brand's core value.
• •Maintain a Personal and Appreciative Tone: Whether writing a caption, an email, or a product description, always sound like a real person who is passionate about their craft. Use "you" and "I/we" to create a direct connection.
• •Keep it Visually Clean and Cohesive: The minimalist aesthetic is a key part of the brand. Ensure that all text complements the clean visuals. Avoid long, cluttered paragraphs and use emojis to add personality without creating visual noise.
• •Highlight Personalization at Every Opportunity: Frame products not just by what they are, but by what they can become for the customer. Use questions like "How would you customize yours?" to engage the audience and emphasize this key value.
• •Show, Don't Just Tell: Accompany copy with behind-the-scenes content, close-ups of the creation process, or videos showing the texture and detail of the resin. This authenticates the "handmade with love" claim and builds trust.

Percepción Social

Perceived as a charming and trustworthy small business, fostering a supportive community around a genuine creator sharing their art.

Ejemplos de Copy

• •Meet your new favorite accessory. ✨ Each piece is handcrafted just for you, because you deserve something as unique as you are. Customize yours now on our website. #Handmade #ResinArt #GAccessorize
• •From a little bit of glitter and resin to your new personalized keychain. ✨ Every single piece is made with love and a whole lot of passion. See the magic happen! #SmallBusiness #HandmadeWithLove #Artisanal
• •You are the reason we do what we do. Seeing you with our creations is the best feeling! ❤️ Tag us in your photos to be featured and share the love. #CustomerLove #GAccessorizeCommunity #PersonalizedGifts
• •Tired of generic accessories? Stand out with a piece that tells your story. Our customizable phone cases are designed to be uniquely yours. What will yours say? #CustomCase #BeUnique #MadeInItaly
• •A little gift for you, from us. This weekend only, enjoy free shipping on all orders. It's the perfect time to get that personalized piece you've been dreaming of. #FreeShipping #HandmadeSale #TreatYourself