Tono de Marca

Empowering, Educational, Innovative, Caring/Nurturing, Inclusive, Quality-Conscious

Valores de Marca

• •Empowerment
• •Health & Beauty
• •Customization & Inclusivity
• •Quality & Efficacy
• •Innovation
• •Sustainability
• •Community & Education

Mejores Prácticas

• •Provide specifics when claiming natural ingredients or sustainability.
• •Maintain inclusivity in language and imagery; ensure copy speaks to a diverse range of hair types and individuals, reinforcing the message that all hair is celebrated.
• •Prioritize authenticity and address concerns about negative perception.
• •Actively seek and showcase positive customer testimonials to counter negative reviews.
• •Be transparent about the brand's story, sourcing, and manufacturing processes to build trust.

Percepción Social

Overcome negative perceptions and build trust by highlighting transparency, authentic customer testimonials, and commitment to quality and sustainability.

Ejemplos de Copy

• •Unlock your hair's full potential with Frizzy! Our customizable solutions empower you to embrace your unique texture and achieve healthy, beautiful hair, naturally.
• •Discover the science of smooth. Frizzy's innovative formulas, infused with natural ingredients, deliver lasting frizz control and radiant shine. Learn more about our technology on our blog!
• •At Frizzy, we believe every hair type deserves to be celebrated. Our diverse range of products caters to all textures and concerns, helping you achieve your hair goals with confidence.
• •Experience the Frizzy difference: quality ingredients, tailored formulations, and a commitment to sustainability. We're dedicated to providing you with effective and eco-friendly hair care solutions.
• •Join the Frizzy community! Access exclusive tutorials, expert advice, and connect with fellow hair enthusiasts. Let's embark on a journey to healthier, happier hair together.