Tono de Marca

Friendly and Welcoming, Authentic and Passionate, Trendy and Cool

Valores de Marca

• •Uniqueness and Individuality
• •Quality at a Fair Price
• •Customer Experience
• •Discovery and Treasure Hunting

Mejores Prácticas

• •Be consistent across all channels
• •Tailor the tone to be relatable and engaging, particularly on platforms like TikTok and Instagram.
• •Respond to comments and messages in the brand voice.
• •Avoid overly corporate or generic language.
• •Share this guide with anyone creating content for the brand.

Percepción Social

Highly Regarded Local Gem, Go-To for Unique Finds, Affordable Quality, Positive and Enjoyable Shopping Destination

Ejemplos de Copy

• •Experience the friendliest thrift shopping in Barcelona!
• •Discover super unique vintage pieces you won't find anywhere else.
• •Our staff is here to help you find the perfect vintage treasure.
• •Step into our shop and feel the love for vintage!
• •Find quality vintage clothing at prices that will make you smile.