Tono de Marca

Approachable and Friendly, Trendy and Youthful, Informative and Helpful, Promotional and Value-Oriented

Valores de Marca

• •Customer Convenience
• •Variety and Choice
• •Affordability
• •Customer Engagement
• •Style and Self-Expression
• •Trust and Reliability

Mejores Prácticas

• •Know Your Audience: Keep the target demographic (youthful, style-conscious, value-seeking individuals in Singapore) in mind. Use language, references, and humor that resonate with them.
• •Stay Visually Consistent: Ensure that the tone of the copy aligns with the visual branding (e.g., bright, trendy images for Instagram; clear, product-focused images for promotional ads).
• •Be Engaging and Responsive: Maintain a friendly and approachable tone in all customer interactions, including comments, DMs, and email. Use emojis where appropriate for the platform but maintain professionalism.
• •Highlight Value and Trends: Consistently weave in messages about affordability, promotions, and the latest trends in eye fashion (especially for colored lenses), reinforcing these core aspects of the brand.
• •Develop a Tone of Voice Guide: Create a simple internal guide outlining key characteristics of the brand voice (e.g., "friendly, not silly," "informative, not overly technical," "trendy, not exclusive") with do's and don'ts for copywriters and social media managers.

Percepción Social

Positive, Reliable Retailer, Fashion/Beauty Accessory Provider, Responsive

Ejemplos de Copy

• •✨ Fresh week, fresh look! ✨ Which of our stunning colored lenses are you rocking today? Tag us in your selfies! #FirstSightSG #NewCollection #EyeStyle #ColoredContacts #Singapore
• •Seeing clearly shouldn't break the bank! 😉 Get 20% OFF your first order of daily disposables. Comfortable vision and amazing savings, delivered right to your door. Shop now! 👉 [Link] #FirstSightSG #ContactLenses #EyeCare #PromoSG #SaveBig
• •Introducing the 'Aura' Collection! 💫 Discover ethereal new colored lens shades designed to make your eyes sparkle. Limited stock – explore the magic today! #FirstSightAura #NewArrivals #BeautifyYourEyes
• •Hey [Customer Name], Your Eyes Deserve the Best (and a little treat!) 😉
• •Quick Tip! 💧 Remember to give your eyes a break from screens every 20 mins. Look away at something 20 feet away for 20 seconds! #EyeHealth #FirstSightCares #HealthyHabits #ContactLensCare