Tono de Marca

friendly, enthusiastic, encouraging, and community-oriented

Valores de Marca

• •Creativity and Craftsmanship
• •Passion for Fiber Arts
• •Inclusivity and Accessibility
• •Joy and Happiness
• •Community and Sharing

Mejores Prácticas

• •Embrace Enthusiasm: Use exclamation points judiciously, positive adjectives, and a generally upbeat and encouraging vocabulary in all communications.
• •Be Approachable and Supportive: Frame product descriptions and social media posts in a way that invites questions and interaction. Offer help and guidance, reinforcing that you're there for the customer's creative journey.
• •Highlight the "Why": Connect with the emotional aspect of crafting – the joy, the relaxation, the satisfaction of creating something handmade. Remind customers of the "madness" or passion behind the craft.
• •Visual Storytelling: Ensure that imagery (photos and videos) consistently reflects the vibrant, cute, and creative nature of the brand and its products, aligning with the cheerful tone.
• •Community First: Actively engage with comments and messages on social media. Share user-generated content (with permission) to foster a sense of community and shared passion, reinforcing the "share this passion with everyone" value.

Percepción Social

charming, creative, and supportive brand within the crafting and amigurumi community

Ejemplos de Copy

• •Headline: Dive into a World of Whimsical Yarn! ✨ Body: Unleash your creativity with Filet Folie! Our adorable amigurumi kits and scrumptious yarns are perfect for bringing your cuddliest dreams to life. Beginners welcome – your next passion project starts here! #FiletFolie #AmigurumiLove #CrochetFun
• •Headline: Handmade Happiness, Stitch by Stitch. ❤️ Body: Discover the joy of creating with Filet Folie. From vibrant yarns to easy-to-follow amigurumi patterns and kits, we’re here to help you craft your own little piece of happy. What will you make today? #CraftYourJoy #HandmadeWithFiletFolie
• •Headline: Got Yarn Fever? We're the Cure! 😉 Body: Welcome to Filet Folie, where a "touch of madness" for yarn is totally normal! Explore our delightful collection of crochet goodies and let your imagination run wild. Join our friendly community of makers! #YarnObsessed #FiletFolieCrafts
• •Headline: Your Cozy Crafting Adventure Awaits! 🧶 Body: At Filet Folie, we believe there’s nothing more rewarding than creating something with your own hands. Grab a kit, pick your favorite yarn, and let’s make something adorable together. Perfect for gifting or keeping! #DIYAmigurumi #CreativeKits
• •Headline: From Beginner Knots to Crochet Masterpieces! 🌟 Body: Whether you're just starting your crochet journey or you're a seasoned pro, Filet Folie has something for you. Our supportive tutorials and high-quality supplies will have you hooking up happiness in no time! #CrochetForAll #FiletFolieHelps