Tono de Marca

Scientific, Personalized, Empowering, Supportive, Aspirational, Accessible

Valores de Marca

• •Personalization
• •Scientific Validity
• •Long-Term Well-being
• •Guidance and Support
• •Conscious Wellness
• •Innovation & Accessibility
• •Made in Italy Excellence
• •Diversity, Equity, and Inclusion

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Scientific, Personalized, Empowering, Supportive, Aspirational, Accessible), key messaging points, preferred terminology (e.g., "Ad Personam™ supplements," "nutrigenetics," "wellness journey"), and words to avoid. Share this with anyone creating content.
• •Emphasize "You" and Personalization: Consistently use language that speaks directly to the individual and highlights the bespoke nature of the service (e.g., "your genetic potential," "tailored for you," "your unique needs").
• •Balance Science with Accessibility: While highlighting the scientific foundation and expertise, explain complex concepts in a clear, understandable, and relatable way. Avoid overly technical jargon where possible, or explain it simply. The "easy-to-do at-home genetic tests" is a good example of this.
• •Maintain a Supportive and Encouraging Stance: Frame the service as a partnership and a journey. Use language that empowers customers and assures them of ongoing guidance and support from the medical team.
• •Ensure Consistency Across All Touchpoints: The tone used on the website (product descriptions, FAQs, "Our Approach" section) should be mirrored in any future marketing materials, customer communications, and potential social media content to build a cohesive and trustworthy brand identity.

Percepción Social

Cutting-edge, supportive, and science-backed service for personalized wellness.

Ejemplos de Copy

• •Headline: Unlock Your Unique Genetic Blueprint for Peak Wellness. Body: Stop guessing what your body truly needs. Eva Genetics provides an easy at-home DNA test and scientifically-backed Ad Personam™ supplements, designed just for you. Begin your journey to optimized health and vitality.
• •Headline: Wellness Powered by You. Guided by Science. Body: Discover the power of your DNA. Our expert medical team and geneticists translate your genetic insights into personalized supplements and a holistic plan, supporting you every step towards becoming the best version of yourself.
• •Headline: Beyond One-Size-Fits-All: Experience Truly Personalized Nutrition. Body: Your body is unique. Your supplements should be too. Eva Genetics analyzes your genetic makeup to deliver precisely what you need for lasting balance and energy, all in two daily capsules.
• •Headline: Your Genes Hold the Key. We Help You Unlock Your Potential. Body: Embark on a transformative wellness journey with Eva Genetics. Our advanced nutrigenetic testing and Ad Personam™ supplements are your pathway to conscious well-being and a life of enhanced vitality.
• •Headline: Invest in Your Long-Term Health: A Personalized Plan for a Vibrant Future. Body: Eva Genetics offers more than just a DNA test; we provide a continuous, supportive partnership for your holistic well-being. Achieve lasting results with supplements and guidance tailored to your unique genetic code.