Tono de Marca

Value-Driven, Promotional, Direct, Informative, Accessible, and Reassuring

Valores de Marca

• •Affordability/Value for Money
• •Accessibility
• •Customer Service (Stated)
• •Security

Mejores Prácticas

• •Use phrases like 'best price,' 'save now,' 'exclusive offer,' 'free delivery.'
• •Build Trust and Reassurance: Consistently mention secure payment, tracked shipping, and customer support availability in relevant touchpoints (product pages, checkout, transactional emails).
• •Emphasize 'Free Shipping to all Brazil' and 'Secure Purchase'.
• •Highlight product features, benefits, and clear calls to action (e.g., 'Add to Cart,' 'Buy Now').
• •Maintain a straightforward communication style, highlighting value.

Percepción Social

Reliable, trustworthy, accessible, and focused on value for money.

Ejemplos de Copy

• •Make the smart choice today!
• •Why pay more?
• •Escolha Fácil offers a curated selection of [e.g., innovative kitchen tools] with guaranteed delivery and secure shopping.
• •Your easy choice for great savings!
• •Free Shipping to all Brazil