Tono de Marca

Emerging/Trendy, Accessible/Promotional, Visually-driven, Friendly & Casual, Aspirational

Valores de Marca

• •Style & Trend-consciousness
• •Value/Affordability
• •Variety & Selection
• •Customer Convenience

Mejores Prácticas

• •Stay Current with Trends (and Say So): Consistently use language that reflects newness and current fashion (e.g., "Just In," "Trending," "Season's Must-Have," "Fresh Drops").
• •Embrace a Friendly, Slightly Playful Voice: Use accessible language, emojis where appropriate (especially on social media), and a generally upbeat and positive tone. Avoid overly formal or technical jargon.
• •Highlight Value & Promotions Clearly: Since affordability seems key, ensure that promotional language is straightforward, exciting, and easy to understand. Create a sense of smart shopping.
• •Focus on Aspiration through Visuals and Descriptions: While accessible, the copy should still evoke a sense of style and how the clothes can make the wearer feel good and look fashionable. Connect the clothes to a desirable feeling or occasion.
• •Develop a Consistent Hashtag Strategy: Continue using and reinforcing core brand hashtags like #EscalierStyle, #EscalierOfficial, alongside campaign-specific or product-specific tags to build brand association and discoverability. This also reinforces the brand's identity across platforms.

Percepción Social

Emerging Online Retailer, Focused on Trendy, Affordable Fashion, Generally Positive Initial Feedback, Limited Awareness

Ejemplos de Copy

• •✨Step Up Your Style Game! ✨ Freshest Trends & Dreamy Deals Inside. Shop Escalier Now for Up To 50% Off New Arrivals!
• •Hello, weekend vibes! ☀️ This flowy [Dress Name] dress is everything you need for effortless chic. Tap to shop your new fave! #EscalierStyle #NewCollection #WeekendOutfit
• •🔥 HOT DROP! 🔥 Your Next Wardrobe Obsession is HERE + Sweet Savings!
• •Cozy has never looked this good. Our new [Knitwear Name] is soft, stylish, and perfect for those 'need a hug' days. Add to cart for instant comfort & style.
• •What's your go-to Escalier piece for a confidence boost? 💖 Show us your style! #EscalierOfficial #FashionLove #OOTDInspo