Tono de Marca

friendly, passionate, educational, encouraging, and positive

Valores de Marca

• •Passion for Plants & Nature
• •Community
• •Education and Empowerment
• •Quality and Care
• •Customer-Centricity

Mejores Prácticas

• •Speak Like a Friend: Always use a warm, approachable, and encouraging tone. Address the audience directly using "you" and "your." Share in their excitement and offer support for their challenges.
• •Lead with Passion and Benefits: Don't just sell a plant; sell the experience. Highlight the joy, beauty, and wellness benefits of living with plants. Let your genuine enthusiasm shine through in every piece of copy.
• •Educate, Don't Intimidate: Break down plant care into simple, actionable steps. Avoid complex terminology without explanation. The goal is to build confidence and empower your audience, turning them into successful plant parents.
• •Foster Community Dialogue: Actively ask questions in your social media captions to encourage comments and sharing. Feature user-generated content and stories to make your community feel seen and valued.
• •Maintain Visual and Verbal Synergy: Ensure your copy consistently matches your visual aesthetic. The clean, bright, and beautiful imagery should be paired with copy that is equally clear, positive, and inspiring. This creates a cohesive and immersive brand experience.

Percepción Social

Perceived as a trustworthy and high-quality source for houseplants, a valuable resource for plant care knowledge and inspiration, praised for its aesthetic, and seen as a transparent, caring brand genuinely connected to its community.

Ejemplos de Copy

• •Say hello to the magnificent Fiddle Leaf Fig! ✨ Known for its stunning, violin-shaped leaves, this beauty loves a bright spot and a good chat (we think so, anyway!). Ready to find the perfect corner for it in your home? Tap to shop and let the green love grow. #ErosPlants #FiddleLeafFig #HouseplantLove #UrbanJungle
• •New to the world of plants? No worries, we've got your back! Our Snake Plant is the perfect starter—stylish, low-maintenance, and a natural air purifier. We provide a simple care card with every order so you can grow with confidence. Your green journey starts here. 🌱
• •Meet the iconic Monstera Deliciosa. With its unique, fenestrated leaves, it's not just a plant; it's a living piece of art. It's surprisingly easy to care for and will reward you with stunning growth. Perfect for adding a touch of the tropics to any room. We’ll ship it with the utmost care, right to your doorstep.
• •Subject: Is your plant telling you it's thirsty? Hey Plant Family! Ever wondered if you're watering too much or too little? This week on the Journal, we're decoding the signs of a thirsty plant. From droopy leaves to soil checks, we're sharing our top tips to help you master the art of watering. Let's keep those green friends happy and hydrated!
• •Bring Nature In. Find the plant that speaks to you. Free shipping on all orders over $75. Start your indoor jungle today!