Tono de Marca

transactional and functional

Valores de Marca

• •Practicality
• •Variety
• •Accessibility

Mejores Prácticas

• •Create a Brand Voice Guide: Formally document the brand's tone (e.g., "Helpful, clear, and practical") and values. This guide should be the foundation for all written content, from the website to customer service emails.
• •Prioritize Clarity and Honesty: In all copy, be crystal clear about what the product is, what it does, and what the customer can expect. Avoid exaggeration. This is the first step to rebuilding trust.
• •Focus on the "Why": Move beyond simply listing features. Explain *why* a product is useful and how it fits into the customer's life. Frame products as solutions to everyday challenges (e.g., "Save 15 minutes on your morning routine with...").
• •Unify Microcopy: Ensure that small text elements like button labels ("Add to Cart"), error messages, and confirmation emails share the same helpful and straightforward tone as the main marketing copy.
• •Develop an "About Us" Story: Craft a genuine narrative about why the store exists, who is behind it, and what its mission is. A faceless brand is difficult to trust, especially one with a poor reputation. Humanizing the brand through a story is a critical step toward establishing credibility.

Percepción Social

negative and skeptical

Ejemplos de Copy

• •Headline: "Simplify Your Day, Every Day." Sub-headline: "Discover practical finds for your kitchen, home, and beyond. Smart solutions for modern living."
• •Headline: "Less Time Prepping, More Time Enjoying." Body: "Tired of tedious chopping? Our All-in-One Mandoline Slicer makes meal prep fast and easy, giving you back precious time. Perfect slices, every time. Shop now and transform your kitchen routine."
• •✨ 10 New Gadgets That Actually Make Life Easier
• •Your home is your sanctuary. Our collection of home goods is curated to bring more comfort, organization, and ease to your space. Find practical solutions that work for you.
• •Problem: Messy drawers. Solution: Our expandable drawer organizers! ✨ Get your space sorted in minutes. #HomeOrganization #PracticalLiving #ElimisyFinds