Tono de Marca

Positive, Encouraging, Customer-Focused, Quality and Performance-Oriented, Accessible and Value-Driven, Conscious (Potentially)

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Comfort and Style
• •Value
• •Performance
• •Sustainability (Emerging)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Positive, Encouraging, Customer-Focused, Quality-Oriented, Accessible, Conscious) with examples of "do's and don'ts" for all written communication.
• •Prioritize Customer Language: Incorporate phrases and sentiments from positive customer testimonials into marketing copy to resonate authentically with the target audience.
• •Highlight Key Values Consistently: Ensure that messages about quality, customer support, comfort, style, and sustainability (if a continued focus) are woven into product descriptions, social media, and email marketing.
• •Empower and Uplift: Use language that inspires confidence and positivity, aligning with the idea of sportswear that helps users feel good and perform well.
• •Maintain Transparency and Support: Clearly communicate benefits like "7-day support" and "hassle-free shopping" across all touchpoints to reinforce the supportive and trustworthy aspect of the brand.

Percepción Social

Positive (Based on On-Site Testimonials), Limited External Visibility. The brand has an official registered company in Europe.

Ejemplos de Copy

• •Headline: EKJ Sportswear: Elevate Your Every Move. Body: Experience the perfect blend of style, comfort, and performance. Our premium activewear is designed to support your active life and empower your personal best. Shop now for high-quality gear at prices you'll love.
• •Headline: Feel Good, Perform Better. Guilt-Free. Body: Discover EKJ Sportswear's range of comfortable, stylish, and eco-friendly activewear. Because you deserve to look amazing and feel great about your choices.
• •Headline: Quality You Can Trust, Service That Cares. Body: At EKJ, we're committed to providing you with durable, high-performance activewear and customer service that goes the extra mile. Experience the EKJ difference today.
• •Headline: From Yoga Mat to Everyday Hustle – We’ve Got You Covered. Body: EKJ Sportswear offers versatile activewear that seamlessly transitions with your day. Breathable, stretchy, and always stylish – find your perfect fit and conquer anything.
• •Headline: Join the Movement: Premium Activewear, Smart Prices. Body: Get ready to love your workout wardrobe! EKJ Sportswear delivers top-quality leggings, tops, and shorts with exceptional customer support, 7 days a week. Plus, enjoy fast shipping on orders over £40.