Tono de Marca

Eco-conscious and Passionate, Friendly and Approachable, Authentic and Transparent, Positive and Empowering, Community-Oriented

Valores de Marca

• •Sustainability
• •Natural & Healthy Living
• •Quality & Craftsmanship
• •Education & Awareness
• •Ethical Responsibility

Mejores Prácticas

• •Always Emphasize the "Why": Connect product features back to the core mission of sustainability and reducing plastic waste. Explain how using Earthlets contributes to a healthier planet and lifestyle.
• •Use Warm, Inclusive, and Positive Language: Avoid judgmental or alarmist tones. Instead, focus on encouraging, educating, and empowering your audience to make positive changes. Use words like "we," "us," and "our community" to foster a sense of togetherness.
• •Highlight Natural and Authentic Qualities: Consistently mention the plant-based ingredients, handmade nature, and reusability of the products. Transparency about materials and processes builds trust.
• •Encourage Interaction and Share User Stories: Ask questions, invite feedback, and feature user-generated content. This reinforces the community aspect and shows real-world application and satisfaction.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the natural, earthy, and positive imagery used across all platforms. The words should feel like a natural extension of the visuals.

Percepción Social

A trustworthy and genuine eco-brand, a practical solution provider, aesthetically pleasing, part of a positive movement, responsive and customer-focused

Ejemplos de Copy

• •Keep your food fresher, longer, the natural way! 🌿 Our vibrant, reusable food wraps are lovingly handmade with plant-based ingredients, making single-use plastic a thing of the past. What are you keeping fresh this week? Share your tips below! #Earthlets #GoReusable #SustainableKitchen #PlasticFreeLiving #EcoFriendlyHome
• •Tired of plastic clinging to your conscience (and your leftovers)? 🤔 Earthlets offers a beautiful, sustainable solution! Our reusable food wraps are easy to use, easy to clean, and kind to our planet. Make the switch today and join our community of Earth-lovers! ✨ Shop Now & discover the joy of a plastic-free kitchen. [Link to Shop]
• •Wrap with Purpose. Live Sustainably. Discover Earthlets: Your home for beautiful, plant-based reusable wraps that care for your food and our Earth.
• •Hey [Customer Name], at Earthlets, we believe every small step towards a greener lifestyle counts. That's why we pour our hearts into creating food wraps that are not only effective but also a joy to use. Ready to make a simple switch that makes a world of difference? Explore our latest collection and see how easy (and beautiful!) sustainable living can be.
• •Did you know our Earthlets wraps can last for up to a year with proper care? That's a lot of plastic wrap saved from landfills! 🌱 Small choices, mighty impact. #SustainableSwaps #ZeroWasteTips #EarthletsCare #EcoLiving