Tono de Marca

Friendly, Glamorous, Empowering, Approachable, Innovative, Playful, Reassuring, Confident

Valores de Marca

• •Quality & Luxury at an Affordable Price
• •Innovation & Ease of Use
• •Inclusivity & Empowerment
• •Vegan & Eco-Friendly
• •Customer-Centricity

Mejores Prácticas

• •Know Your "Doll": Always write as if speaking directly to your target customer – the "Doll." Use language that resonates with her aspirations (glamour, confidence) and addresses her needs (ease of use, affordability, specific concerns like sensitivity). Maintain that friendly, slightly playful, yet empowering "Hey Doll!" voice.
• •Emphasize Benefits, Not Just Features: Instead of just saying "magnetic eyeliner," explain the benefit: "fuss-free application in seconds, no messy glue." This reinforces the values of innovation and ease of use.
• •Incorporate Your Values Naturally: Weave in keywords and phrases related to your core values (e.g., "vegan," "eco-friendly," "award-winning," "gentle," "inclusive") throughout your copy, rather than just in dedicated sections. This makes them an integral part of your brand message.
• •Stay Consistent Across Platforms (with Nuance): While the core tone (Friendly, Glamorous, Empowering) should remain, adapt the delivery for each platform. TikTok can be more overtly playful and fast-paced, while website copy might be slightly more detailed but still maintain approachability. Ensure key messaging points (like "fuss-free") are reiterated.
• •Create a Tone of Voice Guide: Develop a simple internal guide with examples of "do's and don'ts" for brand language, key phrases to use (e.g., "Hey Dolls," "Fuss-Free," "Lash Game Strong"), and words to avoid. This ensures anyone creating content speaks with one consistent, recognizable brand voice.

Percepción Social

Customers generally perceive Dollbaby London as a provider of high-quality, beautiful, and innovative lash products that are a good value for money. The ease of application of their magnetic and adhesive liner systems is frequently highlighted and appreciated. The brand's awards, celebrity usage, and press features contribute to a perception of trustworthiness and expertise in the eye beauty sector. Their attention to the needs of individuals with alopecia or glue sensitivities is recognized and valued, fostering a sense of community and care. The active and engaging presence on newer platforms like TikTok, using current trends, helps position them as a modern and relevant beauty brand.

Ejemplos de Copy

• •Headline: Stop Dreaming About Perfect Lashes. Get Them in Seconds. ✨ Body: "Hey Doll! Tired of lash glue struggles? Our revolutionary Magnetic Liner means flawless, fabulous lashes are just a 'click' away. Effortless glamour for your everyday slay or that show-stopping night out. Ready to turn heads? #DollbabyLondon #FussFreeFabulous"
• •Headline: Unleash Your Inner Goddess. Vegan Lashes, Zero Guilt. 🌿 Body: "Who says you can't have it all? At Dollbaby London, we believe in luxury that's kind. Our award-winning, 100% vegan lashes deliver all the drama, fluff, and WOW, without compromising your values. Shine bright, beautiful! #VeganBeauty #EcoGlam #LashGoals"
• •Headline: From Desk to Diva: Lashes That Keep Up With YOU. 💃 Body: "Busy schedule? No problem! Our Dollbaby Duo Pen (the world's first 2-in-1 Eyeliner & Lash Adhesive!) makes application a breeze. Get that 'I woke up like this' lash perfection in minutes. Because every Doll deserves to feel amazing, effortlessly. #QuickBeauty #LashGameStrong #EmpoweredByDollbaby"
• •Headline: Sensitive Eyes? Alopecia? We've Got You, Doll! ❤️ Body: "We believe everyone deserves to experience the confidence boost of beautiful lashes. That's why we designed our gentle, easy-to-apply systems with you in mind. Discover our range of natural-looking, lightweight lashes perfect for sensitive eyes and hair loss warriors. You are beautiful. We're just here to enhance it. #InclusiveBeauty #DollbabyCares #ConfidenceInEveryBlink"
• •Headline: Red Carpet Lashes Without the Celebrity Price Tag. 🌟 Body: "Get the A-list look loved by celebs and top makeup artists! Dollbaby London brings you premium, reusable lashes that deliver unparalleled quality and style, affordably. Why just follow trends when you can set them? Step into the spotlight, Doll! #LuxuryForLess #CelebStyleLashes #DollbabyUpgrade"