Tono de Marca

Rebellious & Edgy, Authentic & Passionate, Nostalgic & Old-School, Enthusiastic & Community-Focused, Proudly Independent & Hand-Crafted

Valores de Marca

• •Authenticity: Staying true to the roots of "Kustom Kulture" and genuine craftsmanship.
• •Quality: Producing high-end materials with outstanding fit and finish.
• •Individuality & Self-Expression: Providing apparel and art that allows customers to showcase their passion and stand out.
• •Heritage & Tradition: Honoring the legacy of hot rodding, motorcycle customization, and the "do-it-yourself" spirit.
• •Community: Fostering a sense of belonging among "GearHeads" and enthusiasts.
• •Passion: Stemming from a deep, personal love for the lifestyle they represent.

Mejores Prácticas

• •Speak the Language: Use terminology, slang, and references authentic to "Kustom Kulture," motorcycle enthusiasts, and hot rodders (e.g., "wrench," "octane," "ape hangers," "gearhead," "ol' skool").
• •Emphasize Authenticity and Craftsmanship: Continuously highlight the hand-drawn, custom-designed nature of the products, the quality of materials, and the independent, passionate spirit behind the brand. Avoid corporate jargon or overly polished language.
• •Channel the "Rebel" Spirit: Infuse copy with a sense of independence, non-conformity, and a bit of an "outlaw" attitude. This resonates with the desire to stand out from the mainstream.
• •Tell Stories, Don't Just Sell Products: Share the passion behind the brand, the inspiration from vintage culture, and connect with the lifestyle aspirations of the audience. The "About Us" story is a great example.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual branding (gritty, vintage, bold graphics). Language should evoke the same feelings as the images. Regularly feature user-generated content and customer testimonials that naturally reflect the brand's tone and values.

Percepción Social

Dirty Monkey Kustoms is perceived by its customers and the wider "Kustom Kulture" community as a genuine and high-quality brand that truly understands and embodies the lifestyle. Customers see it as a source for unique, well-made apparel and art that reflects their identity. The personal involvement of the founder, Neil, and the brand's commitment to "keeping the culture alive" resonate strongly with their audience. They are viewed as a "go-to" brand for those who live and breathe horsepower and appreciate the "outlaw attitude" and "garage art" aesthetic. The emphasis on "not mass production" and "artist's pride" further solidifies this positive perception.

Ejemplos de Copy

• •Headline: Greasy Hands, Full Tank, Real Style. Body: This ain't your mall-bought merch. Dirty Monkey Kustoms crafts gear for the gearhead, the wrencher, the rider who knows freedom smells like octane. Shop authentic Kustom Kulture apparel that’s as raw and real as your ride.
• •Headline: Built Tough. Designed Loud. Worn Proud. Body: Forget fitting in. Our latest drop of Kustom tees and work shirts are here to make a statement. Hand-drawn designs, premium quality, and that old-school outlaw spirit you can't fake. Limited run – grab yours before they're history.
• •Headline: More Than Apparel – It's a Religion. Body: For those who speak in horsepower and worship at the altar of the open road. Dirty Monkey Kustoms: Fueling the Kustom Kulture revival with gear that’s got grit, soul, and a whole lotta attitude. Join the congregation.
• •Headline: From Our Garage To Yours. Body: Born from a lifetime of turning wrenches and chasing horizons. Every Dirty Monkey piece is designed with the artist's touch and built for the road ahead. Quality Kustom parts and apparel for your Harley and your lifestyle.
• •Headline: Keep Kustom Kulture Alive. Wear It. Body: We're not just printing shirts; we're preserving a legacy. Rock the rebellion with designs inspired by vintage choppers, pinstriping, and the unapologetic spirit of the true gearhead. Stand out. Stay Kustom.