Tono de Marca

Artistic & Vibrant, Innovative & Pioneering, Quality-Conscious, Globally Inspired & Inclusive, Confident & Expressive, Professional (B2B context)

Valores de Marca

• •Creativity & Originality
• •Quality & Reliability
• •Innovation
• •Customer Centricity
• •Ethical Practices
• •Integrity & Honesty
• •Respect for the Environment
• •Inclusivity & Diversity

Mejores Prácticas

• •Embrace 'Artistic' and 'Vibrant' Language: Consistently use descriptive and evocative words that highlight the artistry, color, and detail of the designs (e.g., 'masterpiece,' 'breathtaking,' 'kaleidoscope,' 'intricate,' 'vivid').
• •Highlight Innovation and Quality: Regularly mention the advanced digital printing technology and the high-quality materials and craftsmanship. This reinforces their pioneering status and commitment to excellence.
• •Communicate Ethical Values Subtly but Consistently: Weave in mentions of ethical production, sustainability, and inclusivity where appropriate, reinforcing these core values without being overly preachy. This builds trust and resonates with conscious consumers.
• •Maintain a Confident and Expressive Voice: Encourage self-expression through their products. Use empowering language that invites customers to be bold and unique.
• •Stay True to Global Inspirations: Continue to showcase the diverse cultural and artistic influences in the product descriptions and storytelling, reinforcing the brand's worldly and inclusive appeal. Ensure visual and written content reflects this diversity respectfully and authentically.

Percepción Social

Positive for Quality & Design, Seen as Artistic and Unique, Premium/Expensive (by some), Reliable for B2B, Innovative

Ejemplos de Copy

• •Headline: Devarshy: Where Art Meets Wardrobe. Body: Drape yourself in a masterpiece. Our digitally printed kaftans transform vibrant art into wearable expressions of your unique style. Explore collections inspired by global cultures and timeless aesthetics. Dare to be different.
• •Headline: Innovate Your Interiors. Illuminate Your Life. Body: Beyond fabric, it's a feeling. Devarshy brings groundbreaking digital print technology to your home. Discover breathtaking designs on luxurious cushion covers, curtains, and bed linens, crafted with an unwavering commitment to quality and a pioneering spirit.
• •Headline: Ethically Crafted. Artistically Inspired. Uniquely You. Body: At Devarshy, beauty and responsibility go hand-in-hand. We are committed to fair practices and sustainable methods, bringing you stunning, high-quality fashion and home décor that celebrates global art and inclusivity. Wear your values. Adorn your world.
• •Headline: From Our Imagination to Your Reality. Body: 'Imagined by our Mind. Created by the Hands of Future!' Each Devarshy piece begins as a spark of inspiration, merging advanced digital artistry with traditional craftsmanship. Own a piece of the future, steeped in art and innovation.
• •Headline: Don't Just Follow Trends. Set Them. Body: Why blend in when you were born to stand out? Devarshy’s bold patterns and vibrant designs are for the confident, the expressive, the art lover. Make your statement with our unique apparel and home furnishings.