Tono de Marca

Friendly, approachable, and family-oriented. Cool yet functional.

Valores de Marca

• •Family
• •Quality
• •Style & Functionality
• •Personalization & Uniqueness
• •Customer Service
• •Sustainability
• •Community

Mejores Prácticas

• •Stay Family-Focused: Always keep the family unit at the forefront of your messaging. Use language that resonates with parents and appeals to the joy of family matching.
• •Emphasize "Cool & Functional": Balance trendy and stylish language with reassurance about the practicality and quality of the products.
• •Be Approachable and Friendly: Use a conversational and warm tone in all communications, from website copy to social media interactions and customer service emails.
• •Highlight Personalization: Regularly showcase the unique aspect of personalized items and how they make for special gifts or cherished family items.
• •Showcase Customer Happiness: Share positive customer reviews and user-generated content (with permission) to build trust and reinforce the positive perception of the brand.

Percepción Social

Cubs & Co. is perceived as a reliable and high-quality brand offering stylish and unique products, particularly for families. They are praised for their excellent customer service and fast delivery. The personalization option is a significant draw for customers looking for special gifts.

Ejemplos de Copy

• •Twinning is winning! 🧢 Get matching snapbacks for the whole family and make every outing a photo op. #CubsAndCoFamily
• •Sun-safe and stylish? Yes, please! Our personalised hats are crafted with quality you can count on and coolness your little cub will love. ☀️ #CoolCubs
• •From baby's first beanie to Dad's favourite cap, we've got your family covered. Literally. Discover our range of personalised headwear. #MatchyMatchy
• •Spotted: The cutest little trendsetters! 😎 Our hats aren't just about looking good, they're about feeling good knowing they're made with love and eco-conscious materials. #CubsAndCoStyle #SustainableFashion
• •The perfect gift for every cub in your life! 🎁 Personalise a hat or beanie today for a present they'll treasure. Fast shipping Australia-wide! #GiftsForEveryone