Tono de Marca

approachable, aspirational, and service-oriented

Valores de Marca

• •Versatility and Variety
• •Quality and Durability
• •Customer Centricity
• •Modern Convenience

Mejores Prácticas

• •Embrace "For You": Consistently integrate the core brand promise ("It's for you") into the copy. Use phrases like "Your perfect match," "Designed with you in mind," and "A gift for you, from you" to reinforce the personal connection.
• •Highlight Material Benefits: Always mention "stainless steel" for relevant products. Explain what this means for the customer: "water-resistant," "hypoallergenic," "tarnish-free," and "made to last." This builds trust and justifies the purchase.
• •Maintain a Unified Voice Across Categories: Whether selling a ring or a smart bulb, the tone should remain approachable and aspirational. Frame every product as a way to enhance the customer's personal lifestyle, be it through style, well-being, or convenience.
• •Leverage a Conversational and Engaging Tone: Use a friendly voice, ask questions in social media captions ("How would you style this?"), and incorporate relevant emojis to make the brand feel human and accessible.
• •Segment and Personalize Communication: Utilize the data from the VIP and loyalty programs to create targeted messaging. Address customers by name in emails and offer rewards and promotions based on their purchase history to make them feel uniquely valued.

Percepción Social

Primarily shaped by its self-presentation, customers perceive it as a convenient online store with a diverse product range and a focus on customer loyalty. On social media, it's seen as a trendy source for affordable, stylish jewelry, with its name broadly resonating, though this also presents a brand differentiation challenge.

Ejemplos de Copy

• •Your new everyday essential has arrived. ✨ Crafted from durable stainless steel, this piece is made to live in—from your morning coffee to your evening out. It’s not just jewelry; it’s a part of your story. Tap to shop the collection. #Cpourtoi #BijouxAcierInoxydable #EverydayElegance
• •The Perfect Gift is Waiting From elegant stainless steel jewelry to soothing aromatherapy diffusers, find something special for everyone (including you!). Fast delivery in Abidjan. Shop now! #Cpourtoi #IdeeCadeau #BienEtre
• •✨ An Exclusive Offer, Just For You As one of our VIPs, you get first look at our new collection + a special discount inside...
• •Style That Lasts. Jewelry, Wellness & More. Designed For You. Free delivery on orders over 30,000 CFA.
• •Serenity Now: Your Personal Aroma Diffuser Transform your space into a sanctuary of peace. Our ultrasonic diffuser uses essential oils to gently humidify the air, promoting relaxation and well-being. Perfect for your desk or bedside table, it’s the self-care moment you deserve. #Cpourtoi #Wellness #Relaxation