Tono de Marca

Authentic, Transparent, Caring, and Gentle. Focuses on timeless beauty and simplicity.

Valores de Marca

• •Natural & Organic Ingredients
• •Effectiveness & Proven Rituals
• •Timelessness over Trends
• •Simplicity & Accessibility
• •Ethical Practices
• •Customer-centric

Mejores Prácticas

• •Focus on the simplicity and ease of use of the products and their tangible benefits.
• •This reinforces authenticity and transparency.
• •Maintain a Gentle & Caring Voice: Even when being witty or straightforward, ensure the underlying tone is supportive and focused on the customer's well-being and skin health, aligning with Gentle & Effective Care.
• •Emphasize the 'timeless beauty' aspect and how the brand rejects fleeting trends.
• •Highlight ethically sourced ingredients, cruelty-free practices, and recyclable packaging.

Percepción Social

The brand evokes positive customer feedback and builds trust through product performance.

Ejemplos de Copy

• •At Clichéd, we keep it clean, natural, and effortlessly effective.
• •They're cute, but we're here for the classics.
• •We keep it effortless, uncomplicated, and oh-so-easy to fit into your routine.
• •Less, but better – that's our promise.
• •No fluff, just the good stuff.