Tono de Marca

Trendy, Fashion-Forward, Approachable, Inclusive, Value-Driven, Smart, Playful, Creative, Conscious, and Responsible.

Valores de Marca

• •Affordability with Quality
• •Cruelty-Free
• •Innovation
• •Inclusivity and Diversity
• •Clean Beauty
• •Transparency
• •Inspired by Community

Mejores Prácticas

• •Always Emphasize Value & Quality: Consistently highlight the combination of high-quality ingredients, innovative formulas, and affordable price points. This is a core differentiator.
• •Lead with Trends & Newness (but make it accessible): Showcase how Catrice brings the latest beauty trends to the consumer in an easy-to-understand and attainable way. Use vibrant, energetic language.
• •Champion Ethical Commitments: Regularly and clearly state the cruelty-free status. Highlight vegan options and clean beauty aspects where applicable, as these are key values for the brand and its audience.
• •Be Inclusive and Empowering: Use language that speaks to a diverse audience and encourages self-expression and confidence. Reflect the "#beyourselfbecatrice" philosophy.
• •Stay Playful and Engaging: While maintaining a professional image, don't be afraid to inject personality, fun, and creativity into the copy, mirroring the experimental nature of makeup. Engage with the community directly.

Percepción Social

Positive for Affordability and Quality, Trusted for Cruelty-Free Stance, Seen as Trendy and Current, Generally Good Product Performance, Improving Shade Range but Still a Concern for Some, Appreciation for Vegan Options, Engaging Online Presence.

Ejemplos de Copy

• •Headline: Catwalk Looks Without the Catwalk Prices. ✨ Your Beauty, Your Rules. Body: Get that high-fashion glow with Catrice. We pack premium quality and the hottest trends into every product, all while being 100% cruelty-free. Because looking fabulous shouldn't cost the earth (or harm it!). #beyourselfbecatrice
• •Headline: Clean Beauty That Performs? Yes, Please! 🌿 Body: Meet your new go-to! Our True Skin Hydrating Foundation gives you that flawless 'real skin' finish you crave. Packed with goodness, vegan, and always cruelty-free. High standards, happy prices. That's the Catrice promise.
• •Headline: Unleash Your Inner Artist. 🎨 Affordable. Vibrant. You. Body: Why choose one look when you can have them all? Catrice empowers your creativity with a rainbow of shades and innovative formulas. Play, experiment, and express every facet of you. All guilt-free and budget-friendly!
• •Headline: Obsessed with Quality? So Are We. (But Not with the Price Tag 😉) Body: Inspired by our amazing community, we bring you luxurious textures and cutting-edge formulas without the luxury markup. Discover why beauty lovers everywhere trust Catrice for trend-setting, cruelty-free makeup that truly delivers.
• •Headline: Join the Cruelty-Free Glam Revolution! 🐰💖 Body: Since day one, we've said NO to animal testing. Our PETA-approved makeup means you can slay your look with a clear conscience. High-pigment, long-lasting, and always kind. What’s not to love?