Tono de Marca

Authentic, Warm & Friendly, Proud, Artisanal & Natural, Conscious & Ethical, Story-driven

Valores de Marca

• •Craftsmanship: Dedication to traditional, handmade techniques.
• •Cultural Heritage: Promoting and preserving Ecuadorian traditions.
• •Quality: Using high-quality natural materials for durable and comfortable products.
• •Sustainability: Commitment to eco-friendly practices and natural fibers.
• •Fair Trade & Community Empowerment: Supporting local artisans and their communities.
• •Authenticity: Genuine products with a true story.
• •Style & Comfort: Combining traditional designs with modern aesthetics and wearability.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of Casa Benites' tone (Authentic, Warm, Proud, Artisanal, Conscious, Story-driven) with examples of do's and don'ts. This guide should be accessible to anyone creating content.
• •Prioritize Storytelling: Consistently weave narratives about the artisans, the Ecuadorean heritage, the natural materials, and the sustainable practices into product descriptions, social media posts, and email marketing. Let the "why" behind the brand shine through.
• •Use Authentic & Evocative Language: Employ words that reflect craftsmanship ("hand-woven," "artisan-crafted"), natural elements ("sun-kissed jute," "earthy tones"), cultural pride ("Ecuadorian soul," "ancestral techniques"), and ethical values ("consciously made," "community love"). Avoid overly corporate or generic sales language.
• •Maintain Warmth in Interaction: Ensure all customer communication (social media replies, emails, chat) reflects the friendly and approachable tone. Address customers personally and show genuine care and appreciation.
• •Visual-Verbal Cohesion: Ensure the copy consistently complements the visual identity. If the imagery is natural, vibrant, and showcases craftsmanship, the text should echo these qualities, creating a harmonious brand experience across all touchpoints.

Percepción Social

Customers and the public likely perceive Casa Benites as a brand that offers unique, high-quality, and ethically made products. It's seen as more than just a shoe brand; it's a carrier of Ecuadorian culture and a supporter of local artisans. The association with natural materials and sustainability appeals to conscious consumers. The brand is likely viewed as trustworthy and passionate about its mission. There's an appreciation for the vibrant designs and the comfort of the espadrilles.

Ejemplos de Copy

• •Headline: Step into Ecuadorian Tradition. Walk with Soul. Body: Each pair of Casa Benites espadrilles is more than just a shoe – it's a story woven by hand, a piece of our heritage crafted with love by local artisans. Discover comfort, style, and the spirit of Ecuador. #HandmadeHeritage #CasaBenites
• •Headline: Crafted by Hands, Inspired by Nature. Body: We believe in fashion that feels good and does good. Our espadrilles, made from natural jute and organic cotton, bring you sustainable style straight from the heart of Ecuador. Wear the change. #SustainableSteps #ArtisanMade
• •Headline: Feel the Warmth of Ecuador in Every Step. Body: From the vibrant markets to the skilled hands of our artisans, Casa Benites brings you authentic Ecuadorian craftsmanship. Comfortable, unique, and ethically made – just for you. #EcuadorianSoul #FairFashion
• •Headline: More Than Espadrilles: A Promise of Quality and Culture. Body: At Casa Benites, we pour our passion into every stitch. We're committed to preserving artisan traditions and empowering our communities, bringing you footwear that’s rich in quality and cultural storytelling. #WearYourStory #SupportArtisans
• •Headline: Your Perfect Companion for Sun-Drenched Adventures. Body: Light, breezy, and beautifully handmade. Our espadrilles are designed for those who wander with purpose and style. Find your perfect pair and carry a piece of Ecuador wherever you go. #AdventureInStyle #CasaBenitesJourney