Tono de Marca

Introspective, Authentic, Ethereal, and Passionate.

Valores de Marca

• •Authenticity
• •Emotional Expression
• •Creativity & Originality
• •Community
• •Perseverance

Mejores Prácticas

• •Always Write from the "I" Perspective: The brand is the artist. Use a first-person narrative to maintain the personal, authentic connection that defines Callow Lily Art. Share the "why" behind each piece.
• •Embrace Vulnerability and Emotion: Don't shy away from the emotional depth of the artwork. Use descriptive, emotive language that reflects the "dark vs light" themes. This is your strongest differentiator.
• •Tell the Story of the Creative Process: Share behind-the-scenes content, work-in-progress shots, and details about your materials. This reinforces the values of craftsmanship and authenticity.
• •Maintain an Ethereal and Descriptive Vocabulary: Use words that evoke the mood of the art—phrases like "dream-like," "ethereal," "luminous," "shadow," "hauntingly beautiful," and "whispers" will reinforce the brand's unique atmosphere.
• •Prioritize Community Interaction in Your Copy: Actively invite engagement by asking questions in your posts ("What does this piece make you feel?"). When you respond to comments, maintain the same personal and authentic tone.

Percepción Social

The public perceives Callow Lily Art as a high-quality, authentic brand driven by a talented and relatable independent artist. The art is seen as unique, beautiful, and emotionally profound. Fans are not just customers; they are a community of supporters who connect with the artist's story and vision. This is evident in the supportive comments on social media and the way other creators draw inspiration from her work for their own projects, such as makeup art.

Ejemplos de Copy

• •From the quiet corners of my mind, this piece emerged. It’s a conversation between the shadow and the light that lives within all of us. I poured a lot of late nights and raw emotion into this one, exploring the beauty that can be found in our most difficult feelings. Hope it speaks to you. ‘Whispers in the Gloom,’ now available as a limited edition print. Link in bio.
• •Tired of the ordinary? Callow Lily Art offers a gateway to worlds unseen. Each piece is a hand-painted story, blending dark fantasy with ethereal light. If you believe art should make you feel something, you’ve found your home. Discover the collection.
• •This isn't just a print; it's a piece of a story. Created with traditional media, this artwork captures the delicate balance between strength and fragility. Printed on archival matte paper to preserve the depth and detail of the original painting, it’s a perfect reminder that there is profound beauty in introspection. Bring a touch of the ethereal into your space.
• •I'm a self-taught artist who finds inspiration in the spaces between dreams and reality. For over a decade, I've been translating my inner world onto canvas, exploring themes of darkness and light, and finding the beauty in what makes us vulnerable. Callow Lily Art is more than a business; it’s my way of connecting with those who also find comfort in the ethereal and the surreal.
• •A new story from my sketchbook...