Tono de Marca

Warm & Inviting, Artisan & Passionate, Trustworthy & Traditional, Indulgent & Joyful, Ethical & Conscious

Valores de Marca

• •Quality Craftsmanship
• •Cornish Heritage
• •Family Business Ethos
• •Sustainability & Ethical Responsibility
• •Innovation
• •Customer Satisfaction & Inclusivity

Mejores Prácticas

• •Embrace Cornish Heritage: Weave in references to Cornwall, the artisan tradition, and the family history where appropriate. This reinforces authenticity and a sense of place (e.g., Crafted in our Cornish Kitchen, A taste of Cornwall).
• •Focus on Sensory Language & Indulgence: Use descriptive words that evoke the taste, texture, and joy of eating their confectionery (e.g., melts in your mouth, rich and creamy, satisfyingly crumbly, a burst of flavour).
• •Highlight Ethical Commitments Naturally: Integrate messages about sustainability, natural ingredients, and free-from options as part of the quality and care story, rather than just a tick-box exercise (e.g., Lovingly made with all-natural ingredients, Our journey to Zero Waste means your treat is kinder to the planet).
• •Maintain a Warm and Approachable Voice: Use friendly, inviting language. Address the customer directly (using you and your). Even when talking about tradition, keep the tone accessible and not overly formal.
• •Be Passionate and Authentic: Let the genuine love for confectionery shine through. Use enthusiastic language that reflects the care and craftsmanship that goes into each product. Share stories and the "why" behind the brand.

Percepción Social

High-Quality & Delicious, Authentic & Traditional, Trustworthy Brand, Good for Gifting, Innovative (especially plant-based), Associated with Cornwall

Ejemplos de Copy

• •Headline: A Taste of Cornwall, Lovingly Handmade Since 1964. Body: From our family to yours, discover the rich, crumbly delight of Buttermilk fudge. Every batch is still crafted with passion in the heart of Cornwall, using traditional recipes and the finest ingredients. Treat yourself to a little piece of heritage.
• •Headline: Sweeten Your Day, Sustainably. Body: Indulge guilt-free with our award-winning Buttermilk treats! We’re passionate about crafting delicious fudge and chocolates while caring for our planet. That’s why we’re committed to our Zero Waste Promise and ethically sourced ingredients. Good for you, great for Cornwall, and even better for your taste buds!
• •Headline: Remember That Proper Fudge Feeling? Body: That moment when creamy, buttery fudge just melts in your mouth? Or that satisfying crumble of a truly artisan treat? We’ve been perfecting that feeling since 1964. Explore our classic Cornish fudges and discover a new favourite (or rediscover an old one!).
• •Headline: Plant-Based Perfection. No Compromises. Body: Think dairy-free can't be decadent? Think again! Our Buttermilk plant-based chocolate bars and fudges are bursting with flavour, winning awards and hearts alike. Crafted with the same Cornish passion, for everyone to enjoy.
• •Headline: From Padstow, With Love. (And a lot of Fudge!) Body: For over 50 years, our Cornish kitchen has been bubbling with the sweet aroma of handcrafted fudge. Whether it's a gift for someone special or a little treat just for you, share the joy of Buttermilk. Explore our range and taste the tradition.