Tono de Marca

Nurturing & Empathetic, Natural & Holistic, Approachable & Personal, Informative & Trustworthy

Valores de Marca

• •Natural Well-being: Prioritizing gentle, natural methods (Bach flowers) for emotional and mental balance.
• •Empathy & Support: A genuine desire to help individuals (children, adults) and animals achieve greater well-being and quality of life.
• •Personalized Care: Offering individual consultations to address specific needs.
• •Empowerment & Education: Providing knowledge through workshops and 'Brina's Akademie' to help others understand and use Bach flowers.
• •Passion & Dedication: Sabrina's personal journey and passion for Bach flowers are the foundation of the brand.

Mejores Prácticas

• •Embrace 'Flower Fairy' Wisdom: Consistently use language that is gentle, supportive, and slightly whimsical, reflecting the 'Blütenfee' persona without being childish. Think nurturing, magical, and kind.
• •Focus on Natural Harmony: Always highlight the natural origin of Bach flowers and their role in promoting emotional balance and well-being. Use words like 'gentle,' 'natural,' 'harmony,' 'balance,' 'blossom.'
• •Speak with Empathy: Address customer pain points and aspirations with understanding and compassion. Show that the brand genuinely cares about their emotional journey.
• •Educate and Empower: Share knowledge about Bach flowers in an accessible and encouraging way. Position the brand as a helpful guide on the path to well-being.
• •Maintain Visual Cohesion: Ensure that all visual elements (website, social media, packaging) align with the brand's tone – soft, natural imagery, calming colors, and perhaps a touch of enchantment. The desire for a 'clear, easy, flat and modern' logo suggests balancing the whimsical with professionalism.

Percepción Social

Helpful & Effective, Trustworthy & Knowledgeable, Caring & Gentle, Accessible, clear, easy, flat and modern

Ejemplos de Copy

• •Facebook/Instagram Post (General Well-being): Feeling overwhelmed or out of balance? Let the gentle whispers of nature guide you back to harmony. Brina Blütenfee offers natural Bach flower support to help you rediscover your inner calm and joy. ✨ #BachFlowers #NaturalWellness #EmotionalBalance #BrinaBlütenfee #FlowerFairy
• •Product Description Snippet (e.g., for a stress-relief blend): Navigate life's challenges with a little help from nature's essence. Our carefully selected Bach flower blend is designed to gently soothe an unsettled mind and support your emotional equilibrium, helping you find your peaceful center. Pure, natural, and made with love by Brina Blütenfee.
• •Website 'About Us' Snippet: At Brina Blütenfee, we believe in the profound power of nature to nurture our souls. Founded by Sabrina, our 'flower fairy,' we are dedicated to sharing the gentle yet effective support of Bach flower remedies. Our mission is to bring more joy, balance, and well-being to your life, one flower essence at a time.
• •Email Newsletter Subject Line (for a workshop): Unlock Nature's Secrets to Emotional Harmony with Brina Blütenfee 🌸
• •Instagram Story (promoting consultations for children): Is your little one facing big emotions? 😟 Brina Blütenfee offers gentle Bach flower consultations tailored for children, helping them blossom with confidence and calm. Swipe up to learn more about our supportive approach. #KidsWellbeing #BachForChildren #GentleSupport