Tono de Marca

Personal and Trustworthy; Helpful and Accommodating; Traditional and Classic

Valores de Marca

• •Personalization and Individuality
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Authenticity

Mejores Prácticas

• •Lead with the Personal Story: Always lean into the origin story of Della and Martin. Use phrases like 'Born from our own wedding search...' or 'As a husband-and-wife team...' to reinforce trustworthiness and authenticity.
• •Use 'You' and 'Your': Center the customer in the narrative. Frame the product not just as something the company sells, but as a solution to the customer's desire for a personalized and meaningful wedding detail.
• •Emphasize 'Keepsake' over 'Product': Use words like 'keepsake,' 'memento,' and 'cherish.' This elevates the item from a disposable decoration to a treasured memory, justifying the investment and reinforcing the value of quality.
• •Maintain a Helpful, Guiding Tone: In all instructional or descriptive text, be clear, patient, and accommodating. Use phrases like 'We can help you choose...' or 'Simply select your options...' to make the customization process feel easy and supported.
• •Stay Classic and Avoid Fleeting Trends: The brand's strength is its traditional, timeless appeal. The copy should reflect this by avoiding slang, overly casual language, or references to fleeting wedding fads. The voice should be as enduring as the keepsakes they sell.

Percepción Social

Niche Specialist; Reliable but Low-Profile

Ejemplos de Copy

• •Your wedding is one of a kind. Your cake topper should be too. Discover handcrafted, personalized toppers that tell your unique love story.
• •From the color of your hair to the style of his suit, every detail matters. We lovingly customize each figurine to be a true reflection of you as a couple, creating a keepsake you'll cherish for years to come.
• •It all started with our own wedding. We couldn't find a cake topper that felt like *us*, so we created one. Today, we help couples around the world capture their likeness in a beautiful memento for their special day.
• •Don't settle for a generic cake topper. You've personalized every other part of your wedding, and the final touch should be just as special. Let us craft a beautiful, lasting symbol of your union.
• •A perfect match, right down to the last detail. ✨ We love helping couples like Sarah and Tom create the perfect finishing touch for their wedding cake. #WeddingKeepsake #CakeTopper #PersonalizedWedding