Tono de Marca

Performance-Oriented, Protective, Trustworthy, Accessible, Modern, Energetic, Reassuring

Valores de Marca

• •Protection & Safety
• •Quality & Durability
• •Performance Enhancement
• •Customer Satisfaction & Trust
• •Innovation
• •Accessibility

Mejores Prácticas

• •Prioritize "Protective Performance": Whether it's sports or screen use, frame the narrative around how BlueCut eyewear protects the user's vision while enabling them to perform their best. Use active, confident language.
• •Lead with Benefits, Support with Features: Start by highlighting how the product solves a problem or improves the user's experience (e.g., "No Fog. No Distractions. Just Performance."), then briefly explain the technology or feature that makes it possible (e.g., "FogEX™ Anti-Fog Ventilation Technology").
• •Build Trust Through Transparency and Assurance: Consistently mention the warranty, money-back guarantee, expertise (like the in-house lab and optometrists), and positive customer experiences to reassure potential buyers.
• •Adapt to the Platform, Maintain Core Values: While TikTok content can be more energetic and trend-driven, the underlying message of protection, quality, and performance should still be evident. Website and official communications should maintain a more professional yet accessible and reassuring tone.
• •Use Clear, Direct, and Informative Language: Avoid overly technical jargon where possible, or explain it simply. The goal is to educate the customer on the value and necessity of the eyewear in an accessible way, as seen in their blog and FAQ sections.

Percepción Social

Positive, Trustworthy, Specialized, Value for Money, Engaging

Ejemplos de Copy

• •Dominate the game, not the glare. Our impact-resistant sports goggles with FogEX™ anti-fog technology deliver crystal-clear vision and unwavering protection, so you can focus on your win. Gear up with BlueCut.
• •Screen time shouldn't mean eye strain. Shield your eyes with BlueCut's blue light blocking glasses. Reduce headaches, improve sleep, and work (or play) in comfort. See the difference.
• •Let them play hard, safely. BlueCut kids' sports glasses are built tough for active lifestyles, offering superior eye protection and a comfortable fit they'll actually want to wear. Peace of mind for you, clear vision for them.
• •Your prescription, perfected for performance. Get custom prescription sports or blue light glasses online in three easy steps with BlueCut. Expertly crafted in our advanced lab, delivered to your door. Vision perfected. Performance protected.
• •With 40+ years of eyewear innovation and thousands of happy customers, BlueCut delivers unparalleled protection and clarity. From the court to the computer, experience the quality that performs. Backed by our 2-year warranty.