Tono de Marca

Caring & Empathetic, Informative & Trustworthy, Calm & Reassuring, Aspirational & Comfort-Focused, Friendly & Approachable

Valores de Marca

• •Well-being & Health
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Trust & Transparency
• •Comfort & Security

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple internal document outlining the key characteristics of Blanky's tone (e.g., "We are caring, not clinical. We are informative, not condescending. We are calming, not overly energetic."). Include approved vocabulary and phrases to avoid.
• •Prioritize "You" over "We": Focus the copy on the customer, their needs, their feelings, and the benefits *they* will experience. For example, instead of "We make high-quality weighted blankets," try "You deserve the deep, restorative sleep our high-quality weighted blanket provides."
• •Emphasize Benefits, Not Just Features: While features (like "100% cotton") are important, always connect them back to the customer benefit (e.g., "breathable 100% cotton for cool comfort all night long"). This reinforces the caring and solution-oriented aspect of the brand.
• •Use Storytelling and Testimonials: Share real stories (with permission) or craft relatable scenarios that show, rather than just tell, how Blanky products improve lives. This enhances empathy and trustworthiness.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. Regular internal reviews of content can help maintain this alignment.

Percepción Social

Effective Product, Good Quality, Helpful Customer Service, Premium but Worthwhile Investment, A Go-To Brand for Weighted Blankets in Portugal

Ejemplos de Copy

• •Headline (Website/Ad): "Rediscover Rest. Unwind Anxiety. Experience the gentle embrace of Blanky and wake up to a brighter you." (Tone: Caring, Aspirational, Reassuring)
• •Social Media Post (Instagram - with a cozy image): "Feeling the weight of the world? Let our Blanky weighted blanket be your sanctuary. Crafted from the softest, breathable cotton and designed to melt away stress, it’s more than a blanket – it’s your nightly ritual for deeper sleep and calmer days. ✨ #BlankyPortugal #WeightedBlanket #SleepWell #SelfCare" (Tone: Empathetic, Comfort-Focused, Informative)
• •Product Description Snippet: "Sleep soundly, knowing you're wrapped in quality. Our signature weighted blankets utilize OEKO-TEX certified fabrics and a thoughtful design, grounded in science, to deliver natural, calming pressure for truly restorative rest. Try it risk-free for 30 nights." (Tone: Trustworthy, Quality-Focused, Reassuring)
• •Email Subject Line (for a newsletter): "Your Invitation to Deeper Sleep & Everyday Calm with Blanky" (Tone: Friendly, Aspirational, Caring)
• •Retargeting Ad Copy: "Still thinking about better sleep? Our Blanky community is waking up refreshed and stress-free. See why they love their Blanky and enjoy free shipping on your first step to tranquility. [Link]" (Tone: Friendly, Reassuring, Benefit-Oriented)