Tono de Marca

Family-Oriented & Personal, Handmade & Caring, Resilient & Transparent, Proudly American, Purpose-Driven

Valores de Marca

• •Family
• •Quality & Craftsmanship
• •Imagination & Child Development
• •Social Responsibility
• •Patriotism
• •Customer Security & Trust
• •Sustainability

Mejores Prácticas

• •Create a Brand Voice Guide: Document the core tone (e.g., Warm & Whimsical, Caring & Trustworthy) and values. Include examples of words to use and avoid. This should be shared with anyone creating content.
• •Storytelling with The Jay Family: Consistently weave in the personal story of the family behind the brand. This reinforces the family-oriented and handmade aspects.
• •Highlight Proudly American and Profit with Purpose: Regularly and naturally incorporate these key value propositions in product descriptions, social media, and website copy. This reinforces brand identity and appeals to customers who share these values.
• •Engage with a Personal Touch: When interacting on social media or with customer inquiries, maintain a friendly, approachable, and empathetic tone, as if a family member is responding.
• •Visual Consistency: Ensure that imagery used across all platforms (website, social media, Etsy) aligns with the brand tone – perhaps warm, inviting, and showcasing children engaging imaginatively with the blankets, or the handmade process.

Percepción Social

A trustworthy, family-run business that cares about children, quality, and ethical practices.

Ejemplos de Copy

• •Headline (Website Relaunch): We're Back! The Jay Family is thrilled to bring BlanketPals.com back – softer, safer, and still 'Proudly American.' Discover handmade comfort for your little ones.
• •Social Media Post (Product Focus): Spark your child's dreams! ✨ Our 100% handmade, three-dimensional fleece blankets are more than just cozy – they're a playground for imagination. Made with love by our family, for yours. #BlanketPals #HandmadeWithLove #KidsImagination #ProudlyAmerican
• •Product Description Snippet: Each Bespoke BlanketPal is crafted with the utmost care, right here in the USA. We believe in 'Profit with Purpose,' so with every snuggly blanket, we plant a tree and use eco-friendly packaging. Because every child deserves warmth, and our planet deserves kindness.
• •Email to Subscribers (Post-Hack Update/Relaunch): Dear BlanketPals Family, thank you for your incredible patience. We've been working hard to make BlanketPals.com even better and more secure after the recent incident. Your trust means the world to us. Get ready for exciting new designs and the same handmade quality you love! - The Jay Family.
• •About Us Snippet: From our family to yours, BlanketPals are 'Made By Dad - Approved By Kids.' We pour our hearts into creating unique, ultra-soft fleece blankets that inspire endless hours of fun and comfort. Join us in our mission to spread warmth, one lovingly handmade blanket at a time.