Tono de Marca

Natural & Holistic, Positive & Uplifting, Trustworthy & Assuring, Empowering, Caring & Gentle

Valores de Marca

• •Natural Purity: Commitment to 100% natural and organic ingredients, free from harmful chemicals.
• •Efficacy & Results: Focus on delivering visible results like radiance, clarity, and healthier skin.
• •Customer Well-being & Satisfaction: Prioritizing holistic well-being, offering a satisfaction guarantee, and products suitable for sensitive skin.
• •Quality & Trust: Emphasizing rigorous testing, transparency in ingredients, and a quality guarantee.
• •Sustainability & Ethical Practices: Using recyclable packaging, minimizing environmental impact, and being ethically sourced.

Mejores Prácticas

• •Emphasize Natural Elements: Consistently highlight the natural and organic ingredients, particularly turmeric, and their gentle, effective properties.
• •Focus on Positive Outcomes and Empowerment: Frame benefits in terms of how the customer will feel – radiant, confident, healthy, balanced, empowered.
• •Maintain a Trustworthy and Transparent Voice: Regularly mention quality assurances like 'dermatologically tested,' 'satisfaction guarantee,' and the absence of harmful chemicals.
• •Use Sensory and Evocative Language: Describe the experience of using the products – the feel, the relaxation, the visible results – to connect with customers on an emotional level (e.g., 'let nature work its magic,' 'a real pleasure').
• •Highlight ethical sourcing and sustainability practices to appeal to conscious consumers.

Percepción Social

Positive customer experiences, association with natural ingredients, emerging brand awareness, perceived as trustworthy and effective.

Ejemplos de Copy

• •Let nature nurture your beauty.
• •Your journey to holistic skin wellness starts here.
• •Bigorus offers powerful, natural formulas packed with the goodness of turmeric to purify, balance, and revitalize.
• •We believe in skincare that’s as kind to your skin as it is to the planet.
• •Bigorus is more than skincare; it's a ritual of self-care. Our ethically sourced, natural ingredients, like the revered turmeric, work to restore your skin's balance and leave you feeling radiant and empowered.